2021 Women of Excellence Winners

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The Path to Purchase Institute, in partnership with IN Connected Marketing, is proud to announce the winners of its sixth annual Women of Excellence Awards, recognizing outstanding brand marketers, retailers, agency executives and solution providers for their achievements in influencing shoppers along the path to purchase.

The 2021 winners by category are:

Executive of the Year 

  • Enid Barillas: CEO, Agustin Morales, Econo Supermarket
  • Molly McFarland: Co-Founder & CRO, AdAdapted
  • Felicia Hale: VP, Equipment Strategy, Coca-Cola Freestyle, Coca-Cola Co. 


  • Sarah Hofstetter: President, Profitero
  • Karen Munns: Connections Director, Performance Content, VMLY&R
  • Ashley O’Donnell: VP, Brand Marketing, Rust-Oleum
  • Jen Senerius: Senior Director, Client Leadership, The Mars Agency
  • Lee Esmond: SVP, North American Commerce, Mosaic Sales Solutions
  • Audrey Haston: Director, Shopper Strategy, PepsiCo Demand Accelerator
  • Kristin Moore: Senior Manager, Shopper Innovation & Experience, Nestle Coffee Partners


  • Nawshi Williams: VP, Analytics & Insights, Crossmark
  • Tejaswi Kilaru: Director, Data Operations, Foresight ROI
  • Caron Sanders: Director, Human Resources, The Giant Co.  
  • Kelly Kachnowski: VP, Commercial Development, Marilyn Platform, The Mars Agency
  • Olga Yurovski: Founder & CEO, Shopperations Research & Technology
  • Pinar Kaprali: Co-Founder & Head of Product, Pensa Systems
  • Charu Thomas: Founder & CEO, Ox


  • Deb Kreider: Director, Meat & Seafood, The Giant Co.
  • Elizabeth Harris: Chief Strategy Officer, Arc Worldwide
  • Colleen Kelly: Head of Trade & Shopper Marketing, Anheuser-Busch
  • Melissa King: Director, E-Commerce Operations, Lowes Foods
  • Jacquelyn Baker: EVP, VMLY&R Commerce, VMLY&R
  • Mary Mooney: President/Owner/CEO, Bella Sun Luci
  • Surabhi Pokhriyal: Global Head of Digital Commerce, Colgate-Palmolive

Community Impact

  • Deanna Behrens: Senior Manager, Customer Development, The Mars Agency
  • Kate Clarke: E-Commerce Merchandising Manager, Giant Food
  • Tekisha Boone: Senior Customer Marketing Manager, GE Appliances (a Haier Co.)
  • Diana Stern: VP, Marketing, National Retail Solutions (NRS)
  • Jennifer Tinker: VP, Client Leadership, TwinOaks Integrated Marketing
  • Derisa Bethea: Manager, Marketing Planning & Strategy, Family Dollar

Business Excellence

  • Meghan Heltne: VP, Customer Development, The Mars Agency
  • Jennifer Hale: VP, Customer Marketing, Coca-Cola Co.
  • Joyce Cress: Senior Customer Marketing Manager, GE Appliances (a Haier Co.)
  • Dianne Le: Associate Director, Shopper Marketing & Partnerships, Avocados from Mexico
  • Mary Tarczynski: Principal, Client Solutions Lead, Parabolic
  • Bethany Stephens: President & Chief Enthusiast, Soapbox Influence
  • Natalie Benoit: Senior Shopper Marketing Manager, The Home Depot, GE Appliances (a Haier Co.)

The winners will be honored at the Women of Excellence Virtual Awards Ceremony taking place on Dec. 2, 2021, and featured in an upcoming issue of Path to Purchase IQ magazine.

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