The Path to Purchase Institute, in partnership with IN Connected Marketing, is proud to announce the winners of its fifth annual Women of Excellence Awards.

The winners were revealed Nov. 10 in a virtual ceremony as part of the Path to Purchase Digital Expo. Those receiving top honors by category are:

WOMEN OF THE YEAR

Executive of the Year

• Guadalupe Cano: Chief Executive Officer, Visual Latina

Rising Star

• Renee Fuller: Shopper Marketing Director, Method Products

THE INNOVATORS

Disruptor

• Stacy Jackson: AVP, Shopper Marketing, Coca-Cola Co.

Innovation Under Pressure

• Miao Song: Global CIO, Mars Petcare, Mars Inc.

THE ANNUAL ACHIEVERS

Excellence In Execution

• Jaime Martin: Creative Activation Manager, The Coca-Cola Co.

Most Valuable Player

• Megan Mahan: Senior Customer Marketing Manager, GE Appliances

THE GROWTH DRIVERS

Idea Builder

• Brooke Bright: Director of Retail Product Management, Label Insight

Relationship Builder

• Kandi Arrington: SVP, Client Leadership, Customer Development, The Mars Agency

Business Builder

• Kirsten Barner: Director of Marketing and Future Forward, Alliance Sales & Marketing

The finalists from the Executive of the Year category participated in a live Q&A panel Nov. 10 about their perspectives on challenges faced and progress made by women in moving the industry forward. 

Highlights from the Q&A will also be published as a multimedia article on pathtopurchaseiq.com in December and in the January 2021 issue of Path to Purchase IQ magazine.

There were a total of 38 finalists this year.