Walgreens' Weekly Circular Goes Digital-Only

Tim Binder
Executive Editor
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Walgreens is suspending distribution of its Sunday print circular as of June 7 due to “consumer behavior shifts” brought on as a result of COVID-19. The retailer began notifying Balance Rewards cardholders and other consumers of the change during the week of May 24 via direct mailers and email blasts.

Neither the mailers nor the emails gave a reason for the change, but both encouraged consumers to use the digital version of the weekly ad going forward. The mailer, which called the change temporary, also dangled a $5 reward (5,000 loyalty points) for all Balance Rewards non-members if they visit and register for the program.

Walgreens released the following statement to the Path to Purchase Institute: “In light of the accelerated consumer behavior shifts driven by COVID-19, the weekly circular will transition exclusively to digital as we temporarily suspend the printed version as we look to enable more agile ways to meet customer needs.”

Visitors to Walgreens’ website can access the digital version of the ad through a tab atop the home page. The ad is “powered by” Toronto-based Flipp and typically has supplemented the print pages with additional digital-only ones.

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