Target, Unilever Launch 'Beloved' Bath and Body Line

Cyndi Loza
Associate Editor, Path to Purchase Institute
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a display in a store

Target is shining a spotlight on a new and exclusive collection of bath and body products from Unilever's Love Beauty and Planet.

Beloved by Love Beauty and Planet rolled out to Target and earlier this year, encompassing items such as moisturizers, bath bombs, body scrubs and hand sanitizers. Ranging in price from $3.99 to $9.99, the SKUs come in seven scents including "Cherry Blossom & Tea Rose," "Lavender & Hyssop," "Cactus Flower & Basil" and "Patchouli & Orange."

In stores, the collection enjoys secondary merchandising space via racks outfitted with headers and table displays communicating the SKUs are made with ethically sourced extracts and oils, and packaged in bottles and jars made from recycled plastic bottles. 

On, Beloved by Love Beauty and Planet items receive the spotlight via a promotional page plugging the line's sustainable formulas and packaging as well as its exclusivity at Target. The page also promotes a "buy one, get one 50% off" deal on the SKUs valid through May 29.