Target Stocks Exclusive Kraft Heinz Game

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Target Stocks Exclusive Kraft Heinz Game

By Cyndi Loza - 10/26/2020

Target is exclusively carrying a "Variety Game Pack" developed by game publisher Big G Creative in partnership with Kraft Heinz targeting families that continue to spend more time at home. 

The game pack comprises three games inspired by the CPG giant's brands: a Kraft Macaroni & Cheese card and dice game, a Jell-O "Jiggler Slap" card game, and a Heinz ketchup dice game. Priced at $19.99, the game pack rolled out to Target stores and target.com exclusively on Oct. 13. 

"Target continues to be a fantastic place to introduce new games to parents and families," a Big G Creative spokesperson told the Path to Purchase Institute. "Big G Creative was excited to work with the retailer, as the game publisher has done in the past, to launch the Kraft Heinz Variety Game Pack, exclusively available at Target stores and target.com this fall."

Each game in the pack resembles its respective pantry counterparts. The Heinz ketchup game, for example, mirrors the classic condiment's bottle, which acts as a dice-rolling cup. A video uploaded to Big G Creative's YouTube channel plugs the game set and its availability at Target. (See below.)

“For most families, more time at home means getting extra creative with day-to-day routines and seeking out fun experiences in between,” said Steven Anne, creative director at Big G Creative, in a media release. “Kraft Heinz has always brought a playfulness to the dinner table, and now we’re thrilled to bring that same spirit to family game night.”

As millions of Americans were urged to stay home to slow down the spread of COVID-19, Target was quick to shine a spotlight on games earlier this year. The mass merchant regularly stocks a variety of exclusive games including "The Blockbuster Party Game," inspired by the home movie and video game rental company, from Big Potato Games, and "Watch Ya' Mouth," a "mouthgard party game" from Buffalo Games, to name a few.