02/14/2013
Target Builds a 'Valentopia'
Target turned its back-of-store seasonal department into a "Valentopia" in advance of the Feb. 14th Valentine's Day holiday.The merchandising effort spotlighted exclusive offerings from recurring seasonal partners Mars Inc.'s M&M's, Hershey Co. and Godiva Chocolatier.
THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS
Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.
P2PI MEMBERS
Activate your account
JOIN P2PI
Contact us for membership options and pricing