A collection of news, articles and other featured content about in-store activation.

In-Store Activation

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  • Old Spice Goes Wild with Snapchat at Walmart

    Procter & Gamble's Old Spice is using Snapchat codes from social media company Snap to give shoppers an augmented reality experience within store aisles.
  • Activation Gallery: Drugstore Beauty

    Drugstore beauty is known for its affordability and access to mass brands, but in recent years the channel has veered into the prestige and indie beauty territory with elevated merchandising, marketing and expanded assortments.

A collection of news, articles and other featured content about in-store activation.