In-Store Activation

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In-Store Activation

A collection of news, articles and other featured content about in-store activation.

Walgreens Flaunts New Loyalty Program

After more than a month of promotional buildup, Walgreens in mid-November launched myWalgreens, uniting the loyalty program’s debut with the rollout of a 30-minute “Pickup” service and an update to the retailer’s mobile application.

P&G, Walgreens Ask Shoppers to BYOG

Procter & Gamble brought a four-week “holiday rebate” program to Walgreens in November that promises a $10 store gift card with purchase of four qualifying products from some of the manufacturer’s personal care brands.

Walmart is enjoying an exclusive launch window for Dollar Shave Club’s retail debut.

​​​​​​​Ferrara in August debuted the revitalization of its Keebler brand with a 360-degree marketing campaign that introduced a new brand promise, “Made with Magic, Loved by Families.”

BJ’s Wholesale Club has brought back its Thanksgiving-themed, bulk-purchase incentive dangling a free Butterball turkey, this year with a few new wrinkles.

​​​​​​​Amazon’s latest brick-and-mortar format is the closest the company has come to delivering a conventional grocery-store experience for shoppers.

Expanding its retail footprint, Drew Barrymore’s Flower Beauty cosmetics brand launched across more than 3,000 CVS Pharmacy stores and cvs.com on Oct. 22.

​​​​​​​Kimberly-Clark teamed with Target this summer for a program heralding the arrival of the manufacturer’s new Pull-Ups premium, plant-based training underwear line.

The revival of sampling at Whole Foods Market indicates a tentative return to relative normalcy as retailers and brands find creative solutions to adapt to pandemic-related safety concerns.

Albertsons Cos. is staging a continuity program at select chains awarding shoppers with stickers redeemable for cookware inspired by Fox Broadcasting Co.’s reality TV cooking show franchise MasterChef.

Spectaculars from Mars Inc. and Hershey are expected in stores every September and October leading up to Halloween, and this year was no different despite the pandemic. Those types of displays and many others caught the eyes of Path to Purchase Institute editors this fall.

The dollar store chain is stocking exclusive SKUs from multiple manufacturers this fall.

Summary articles showcasing the winners in the Path to Purchase Institute's annual Design of the Times competition.

Mars Wrigley Confectionery ran an omnichannel campaign at Walmart this summer reminding shoppers to "Live Summer to the Funnest" amid the COVID-19 pandemic.

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