In-Store Activation

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In-Store Activation

A collection of news, articles and other featured content about in-store activation.

H-E-B Leads New Book Launch to Empower Girls

Before supermarket operations were flipped upside down due to the spread of COVID-19, regional grocer H-E-B celebrated the launch of a new book aimed at empowering young girls, "The Nuff," in a big way with an exclusive launch window.

CVS Bets on In-Store Signage

CVS Pharmacy is in the early stages of a “full redesign” of its in-store signage guided by a governance strategy that balances brand- and CVS-driven communication in each of its more than 9,000 stores.

Procter & Gamble amplified its latest brandsaver FSI with a bulk-purchase incentive grounded in strong in-store support at BJ’s Wholesale Club.

Mars Wrigley Confectionery’s Orbit gum brand brought a national sweepstakes to Walgreens stores that planned to award a trip to Los Angeles to attend a live taping of ABC-TV series "The Bachelorette."

The mass merchant is continuing to team with partners that can diversify and specialize its product assortment with exclusive brand launches.

Physicians Formula negotiated a dedicated endcap for its Organic Wear cosmetics line in Walmart’s beauty department while launching a spinoff Organic Wear skin care lineup exclusively at the mass merchant.

Innomark Communications

The New Jersey-based venture will leverage the company’s prepacked display capabilities to serve the CPG market.

The duo launched a football-themed mobile game at the SEC Championship Game in December that drove trips by promising participants a deal on Dr Pepper SKUs.

Throughout the year, and especially during the winter cold and flu season, displays promoting and stocking over-the-counter (or non-prescription drugs) are prevalent in mass, drug, club and grocery stores.

Circle K and Monster Beverage Corp. just wrapped a sweepstakes awarding a trip to Reykjavik, Iceland, to train with professional strongman and actor Hafthor Bjornsson. 

The retail giant has launched a cost-conscious beauty line dubbed InStudio Cosmetics.

Coca-Cola Co. entered the U.S. energy drink market with the Jan. 20 launch of Coke Energy, for the first time giving its flagship brand name to a beverage that is not a soft drink.

Redeploying a tactic that it has used previously at Walgreens, Procter & Gamble this winter packaged a few of its products together to create solutions in the shaving and laundry categories.

​​​​​​​Headquartered in North Bethesda, Maryland, Total Wine & More is the largest independently owned retailer of wine, beer and spirits in the U.S., operating 205 liquor stores across 24 states.

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