A collection of news, articles and other featured content about in-store activation.

In-Store Activation

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  • CVS Endorses Natural Energy Drink Brand

    CVS recently added natural energy drink and supplement brand X2 to its in-store and online assortment, drumming up support for the pro-athlete-backed brand’s arrival with account-specific marketing materials emphasizing the partners’ shared values.
  • OMA Awards Winners 2021

    Here's a look at the best retail displays in the 2021 Outstanding Merchandising Achievement Awards competition.
  • Industry Innovators 2021

    We introduce you to individuals across four key areas of the industry – Shopper Marketing, Merchandising, E-Commerce and Insights – whose innovative thinking led to exceptional business success in 2020, as well as one retailer whose ongoing excellence made it able to meet the challenges of 2020.
    Daniel Ingram et al. posing for the camera
  • Special Report: Grocery Trip Purchase Influences

    Exclusive Path to Purchase Institute research finds that even the best-laid shopping plans can be swayed in-store.
    a person standing in front of a store
  • Merchandising Innovator of the Year: Elisa Gurevich

    The editorial team selected Bic's Elisa Gurevich as the Institute’s first-ever Merchandising Innovator of the Year.
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  • Activation Gallery: Sustainability

    “Making a difference” … “Green” … “Recyclable.” These are the messages brands and retailers are increasingly delivering as they market and merchandise sustainable products both in-store and online.
    a store filled with lots of food
  • Kellogg, Publix Make Breakfast

    Kellogg Co. has teamed up with Publix to elevate the CPG giant’s breakfast offerings through an account-specific, bulk-purchase incentive.
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  • Ahold Delhaize Celebrates Pride

    Ahold Delhaize USA is amplifying its Pride Month promotions this year, making clear its stance on LGBTQ+ rights with help from likeminded CPG partners.
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  • Doritos Spins the Wheel at Walmart

    PepsiCo/Frito-Lay’s Doritos has reintroduced a spicy wager at Walmart, bringing its “Roulette” chip bags out of retirement exclusively at the retailer.
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  • Walgreens Gets a Pringles Exclusive

    Kellogg Co. brought an exclusive flavor of Pringles Wavy potato crisps – and a complementary sweepstakes – to Walgreens this month.
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  • DTC Brands Bring Sexual Health to Walmart

    Healthcare technology company Ro’s direct-to-consumer men’s health brand Roman made its retail debut at Walmart on May 1, part of the mass merchant’s overall effort to expand its sexual health offerings.
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  • Scunci, Essie Collab Rolls Out to Target

    Conair Corp.'s Scunci recently rolled out an exclusive collection of hair accessories at Target designed to complement 2021 summer nail polish colors from L'Oreal's Essie.
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  • Ahold Delhaize Has an Aha Moment

    Ahold Delhaize USA has been supporting new launches from Coca-Cola’s Aha and Smartwater brands as the former enjoys its first major ad campaign since its nationwide debut a year ago.
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  • Target, Unilever Launch 'Beloved' Bath and Body Line

    The mass merchant is shining a spotlight on a new and exclusive collection of bath and body products from Unilever's Love Beauty and Planet.
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A collection of news, articles and other featured content about in-store activation.