CVS Pharmacy is growing its footing in an emerging category with the recent launch of its first men's grooming private label, Goodline Grooming Co.
Available in stores and online, Goodline Grooming Co.
Walmart tied in to Universal Picture’s Feb. 23 home video release of DreamWorks Animation’s "The Croods: A New Age" by stocking an exclusive film bundle containing a branded water bottle and 35-piece puzzle.
The Path to Purchase Institute speaks with Raouf Moussa, Vice President of Sales & Trade Marketing at King’s Hawaiian, to get the details on an innovative omnichannel shopper marketing campaign that the brand is launching on May 1.
More than 100 brand and retailer executives are represented in this year’s list of noteworthy merchandising professionals who are developing in-store solutions that stand up to the challenges of today’s dynamic retail environment.
Debbie Brooks’ career at Brown-Forman Corp. started 34 years ago in an unlikely place: the mailroom. It was an entry-level position that allowed her to get to know the company, the people and various departments.
The first 10 years of Maureen Sticco’s career were spent on the agency side working on iconic brands like Maxwell House coffee, Lever 2000 soap and Jell-O. She took the leap to the client side as the Best Foods Baking Co. consumer promotion manager.