In-Store Activation

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In-Store Activation

A collection of news, articles and other featured content about in-store activation.

Target Lands Exclusive Star Wars Collection

The mass merchant teamed with Walt Disney Co. to roll out an exclusive collection of licensed toys, collectibles and apparel inspired by the mega media conglomerate's Star Wars: Galaxy’s Edge themed land. 

Store Spotlight: Best Buy

Get a grasp on how Best Buy's in-store strategy has evolved since it reopened its doors amid the COVID-19 pandemic.

The diffusion brand Glamsquad sells exclusively at CVS, GSQ by Glamsquad, and CoverGirl are partnering on curated beauty looks incorporating products from each brand.

Walmart earlier this year became the exclusive brick-and-mortar retailer for Lola feminine care products.

Costco is once again running a September bulk-purchase incentive with Procter & Gamble, this time leveraging QR codes to add an in-store digital element to the proceedings.

BJ's Wholesale Club once again tied in to back-to-school cause efforts from manufacturers such as General Mills, but it was its own P-O-P materials that led the seasonal activity this year.

Walgreens in July launched the second iteration of its “WE Teachers” back-to-school program, which offers free tools, resources, trainings and awards to educators.

Meijer is drumming up support for back-to-school cause efforts from manufacturers Kimberly-Clark and PepsiCo/Frito-Lay aimed at supporting educators teaching in the classroom or remotely this year. 

As U.S. shoppers stockpiled toilet paper and sanitizer due to erupting COVID-19 fears, Procter & Gamble quietly continued its streak of exclusive brand launches at Walmart with the debut of All Good baby diapers.

As Procter & Gamble ships more toilet paper than ever before, the manufacturer continues sourcing 100% of the pulp for Charmin from third-party-certified sustainable sources and, more broadly, continues working toward its “Ambition 2030” sustainability goals.

​​​​​​​Talking Rain’s Sparkling Ice brand started 2020 with what was supposed to be a seven-month sampling tour. Then COVID-19 happened.

The grocer is spotlighting its e-commerce fulfillment services as parents, students and educators head into an unconventional back-to-school season amid the COVID-19 pandemic.

The retailer is luring in new parents by significantly lowering the purchase threshold shoppers need to meet in order to qualify for its "Every Day is Baby Day" bulk-purchase incentive. 

​​​​​​​The world we lived in when Boise, Idaho-based grocery giant Albertsons Cos. kicked off its evergreen Monopoly program on Feb. 5 looked very different from the one we found ourselves in on May 5, the final day of the collect-and-win game’s promotional period.

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