In-Store Activation

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In-Store Activation

A collection of news, articles and other featured content about in-store activation.

Target Celebrates Black History Month

Target is tying in to February's designation of Black History Month by shining a spotlight on a unique assortment of SKUs that aim to amplify the heritage, legacy and impact of the African-American community.

PepsiCo Extends 'A Free Zero' at Dollar General

Dollar General joins other retailers drumming up support for PepsiCo's new Mtn Dew Zero Sugar beverage.

Featuring in-depth profiles from three leading companies.

​​​​​​​Here we provide a brief overview of the entire agenda from the Path to Purchase Expo – the Path to Purchase Institute’s flagship event – which took place Nov. 13-14 in Chicago.

Connie Buffone has led teams in product development/brand management and trade shows for Playtoy, Irwin Toy and Loblaw Brands. She has been with Spin Master for 17 years.

​​​​​​​Margi Vagell has been with Lowe’s since 2009. She has served in various leadership roles across departments including store merchandising, pricing and promotions, enterprise analytics and online merchandising and marketing for Lowes.com.

Known for its strong cult-like following and shopper loyalty, Texas-based grocer H-E-B is betting that enthusiasm will translate from its grocery aisles into its new beauty aisles.