In-Store Activation

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In-Store Activation

A collection of news, articles and other featured content about in-store activation.

ShopRite Reintroduces Its Private Label

ShopRite is heavily promoting the Bowl & Basket national brand-equivalent packaged foods private label it began rolling out in November 2019.

CVS Discourages Product Testing in Stores

The drugstore chain has removed all tester bottles of sunscreen, fragrances, cosmetics and other personal care items.

CVS Pharmacy's new wellness private label expands the retailer's hollistic wellness offerings and creates better product transparency for shoppers.

​​​​​​​Dollar General is exclusively stocking “orange vanilla creme”-flavored M&M’s candies from Mars Inc.

The intensifying COVID-19 crisis has brands plotting a new course of action.

​​​​​​​PetSmart elevated its annual “puppy central” campaign this year with ramped up in-store, digital and print activity.

​​​​​​​Once viewed simply as a wild experiment, Amazon’s “just walk out” shopping technology is now powering a full grocery store that the company opened in February in its hometown of Seattle.

​​​​​​​When the coronavirus pandemic took hold in March, brands and retailers had to react, first to keep people safe, and then also to determine a way of still doing business. We present a sampling of the activity.

KlassCo Full Pallet

The Path to Purchase Institute shines a spotlight on one of its members, KlassCo.

Walgreens is supporting the over-the-counter launch of GSK’s Voltaren arthritis pain gel with a variety of activity.

Vibenomics

The Series A funding is for fueling expanded product development within convenience stores and grocery retailers.

​​​​​​​Direct-to-consumer beauty brand Winky Lux recently rolled out a collection of its cosmetic and skincare SKUs to Target stores.

Kraft-Heinz Co.’s Heinz ketchup leveraged the National Football League’s Super Bowl this year with a game of its own.

Yeti at Lowe's

An in-store look at Lowe's' new wholesale partnership with Cortec Group Management Services' Yeti.

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