Southeastern Grocers Has Plenti of Rewards
Southeastern Grocers continued to try new promotions with the Plenti loyalty program last month by running its first continuity program for members.
Members who spent $40 in a single transaction from Feb. 7 to March 6 received a coupon on their receipt that gave them triple Plenti points on a future purchase made before March 13. Making a second and third qualifying purchase earned coupons for five or 10 times the Plenti points, respectively.
The retailer heavily promoted the continuity program in stores via violators, rack signs, and both physical and digital checkout signs. Features running in chain circulars on Feb. 7 introduced the deal. Email ads, carousel ads on chain home pages, and Facebook and Twitter updates supported. Some of the social media posts referenced customer feedback on Plenti and positioned the deal as a way to earn points more easily.