A collection of articles, case studies and other information that can help consumer goods companies develop better strategies for marketing to shoppers. Topics include information about in-store marketing, retailer collaboration, e-commerce and direct-to-consumer marketing.

Shopper Marketing

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  • Kowalski’s Enhances E-Commerce Experience

    The Minnesota-based independent grocer has partnered with e-commerce service provider Mercatus to refine its online grocery experience.
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  • Five Immersive Flagship Stores in Chicago

    Our Future Forward conference kicked off with an immersive Retail Store Tour exploring an AT&T flagship, the largest Starbucks in the world, a rebranded Victoria Secret, a small-format grocery store and an experiential Lululemon.
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A collection of articles, case studies and other information that can help consumer goods companies develop better strategies for marketing to shoppers. Topics include information about in-store marketing, retailer collaboration, e-commerce and direct-to-consumer marketing.