Shopper Marketing

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Shopper Marketing

A collection of articles, case studies and other information that can help consumer goods companies develop better strategies for marketing to shoppers. Topics include information about in-store marketing, retailer collaboration, e-commerce and direct-to-consumer marketing.

ShopRite Reintroduces Its Private Label

ShopRite is heavily promoting the Bowl & Basket national brand-equivalent packaged foods private label it began rolling out in November 2019.

Blue Buffalo Gives Petco a Baby Line

The exclusive Baby Blue brand spans dry and wet food as well as treats specifically for puppies and kittens.

Smartphone-wielding shoppers can now scan the yellow coupons H-E-B commonly places throughout stores to redeem at checkout via the recently revamped My H-E-B mobile app.

​​​​​​​The Path to Purchase Institute has assembled its most impressive collection of thought leaders ever to reflect on the impact the COVID-19 crisis will have on shopper engagement.

The grocer has had to rethink in-store events that typically aim drive in-store traffic in light of COVID-19, including this month’s grilling-themed "Chop and Shop" event.

Walgreens is suspending distribution of its Sunday print circular as of June 7 due to “consumer behavior shifts” brought on as a result of COVID-19.

Sheltering-in-place consumers are trying out new products and brands to help alleviate boredom. Brands that can leverage the power of novelty have an opportunity to convert new loyalists to the cause.

The drugstore chain has removed all tester bottles of sunscreen, fragrances, cosmetics and other personal care items.

CVS Pharmacy's new wellness private label expands the retailer's hollistic wellness offerings and creates better product transparency for shoppers.

Need greater exposure for your brand? Give it to one key account.

Expecting shoppers to sustain pandemic-driven behavioral changes, brands and retailers are building up their e-commerce strategies.

​​​​​​​When stay-at-home orders were given in March as the coronavirus took hold, digital activations became more important than ever in the beauty category and elsewhere.

PetSmart stood out among retailers supporting the launch of Nestle Purina Petcare’s Pro Plan LiveClear allergen-reducing cat food.

Dollar General is kicking off summer marketing by spotlighting a bevvy of exclusive SKUs from major CPG brands.

Walmart adjusted its marketing plan to back the digital rental release of DreamWorks Animation’s “Trolls World Tour” amid the coronavirus pandemic that has shut down most movie theaters.

Exclusive Coca-Cola research identifies leaders in each key CPG store format

Procter & Gamble’s Gillette has launched a line of facial grooming products branded King C. Gillette that is exclusive to Walgreens. The products are also sold directly to consumers, individually and via subscription, on the brand’s website.

Procter & Gamble directly addressed consumers feeling the impact of the COVID-19 pandemic when it invited them to "do more together" in the June 2020 edition of brandSaver.

The 2020 Guide to Consumer Engagement Tools

A chart of 23 companies providing digital solutions to help manufacturers and retailers connect with consumers in shopping mode.

The COVID-19 pandemic hasn’t stopped the arrival of the usual s’mores cross-merchandising activity at Walmart, though Hershey Co. has modified its corresponding marketing efforts to fit the reality of the current situation.

All the top retailers in the U.S. experienced a drop in trip frequency in the first quarter of 2020, as revealed by consumer visitation patterns tracked by location data company InMarket.

The retailers are reminding consumers to take care of themselves at home during the COVID-19 pandemic.

The COVID-19 pandemic is giving brands a chance to rethink strategies, get on a good path and set themselves up for long-term success.

Ibotta has launched Ibotta Go, a self-service platform that provides emerging CPG brands with access to customers through a cash-back rewards programs.

H-E-B held a “Texas-sized” virtual graduation ceremony including a live performance from singer Marren Morris last month for high school and college seniors stuck at home.

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