A collection of articles, case studies and other information that can help consumer goods companies develop better strategies for marketing to shoppers. Topics include information about in-store marketing, retailer collaboration, e-commerce and direct-to-consumer marketing.

Shopper Marketing

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  • Orbit Brings 'Dream Date' Sweeps to Walgreens

    Mars Wrigley Confectionery’s Orbit gum brand brought a national The Bachelor-themed sweepstakes to Walgreens stores for the second straight winter.
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  • Albertsons, Kellogg 'Feed the Love'

    Kellogg Co. teamed up with Albertsons to donate $120,000 to the retailer's Nourishing Neighbors donation program as part of a joint “Feed the Love” campaign running throughout February.
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  • Unilever 'Super Saver' Celebrates Black History

    Unilever turned the spotlight on February's designation of Black History Month in the latest edition of its stand-alone Super Saver FSI event, distributed on Feb. 14.
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  • Study: Priorities of the Post-Pandemic Shopper

    Post-pandemic, the top priorities for shoppers will be product availability, low prices and customer safety, according to a new research report from Acosta.
    a man and a woman sitting in a car
  • Gillette Debuts Green Shave Line at Target

    The mass merchant is stocking a new line of sustainable shaving products from Procter & Gamble's Gillette dubbed Planet Kind.
    Planet Kind by Gillette
  • Survey: Consumers Want Visuals, Product Reviews

    A recent survey from Bazaarvoice takes a look at the way photos, visual and social content from other shoppers influence purchase decisions.
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  • Enfamil Feeds Walmart Shoppers the 'Perfect Formula'

    Mead Johnson’s Enfamil is elevating the physical and digital presence of its infant formulas at Walmart with custom P-O-P materials that depict a QR code linking to a complementary brand showcase.
    a stack of flyers on a table
  • Oreo Stocks Shelves with Lady Gaga Cookies

    Mondelez International’s Oreo partnered with Lady Gaga to release a line of cookies inspired by her latest album and is enlisting retailers to help fundraise for the pop star's Born This Way Foundation.
    a close up of a box
  • CPGs Bet on In-Store Merchandising

    Merchandising has become even more important in driving candy sales as consumers shift their shopping patterns and retailers rely more heavily on self-checkouts.
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  • NEW: Retail Intel Interactive In-Store Profiles

    Here's your chance to go behind the scenes on in-store marketing with insights and insider advice on the nation's leading retailers. Profiles include exclusive photos and informed observations on key initiatives, noteworthy merchandising, national brand presence and more.
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  • Always, Walmart Keep Girls in Sports

    Building on a history of supporting brands’ period poverty initiatives, Walmart is once again teaming up with Procter & Gamble’s Always, this time for a cause campaign encouraging girls to stay involved in sports that build their confidence.
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  • Native Deepens Target Ties with Hair Care Launch

    Procter & Gamble's Native recently launched its first-ever hair care line exclusively at Target, strengthening its long relationship with the retailer.
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  • 7-Eleven Offers PS Gamers Overnight Stays

    The convenience store chain is tying in to the buzz surrounding the launch of Sony's latest video game console by staging a sweepstakes and hosting gamers at a Dallas-area store overnight.
    7-Eleven Offers PS Gamers Overnight Stays
  • PureRED Names Reach Permanent CEO

    Atlanta-based marketing service and technology partner PureRED has named Amy Reach its permanent chief executive officer.
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  • Path to Purchase Trends 2021: Positive Spins

    Our 25th annual survey finds the outcomes produced by the pandemic, although precipitated by negative circumstances, have ultimately created an industry better equipped to confront the future without fear.
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  • PepsiCo Rallies Sam's Club Shoppers for Super Bowl LV

    At Sam's Club, NFL sponsor PepsiCo/Frito-Lay is running a bulk-purchase incentive and promoting a virtual event with former Tampa Bay Buccaneers running back Warrick Dunn ahead of Super Bowl LV.
    Warrick Dunn holding a sign
  • Shopper Marketing in an Age of Confluence

    Shopper marketers and their agency partners are navigating treacherous seas as two “money oceans” – retail/trade (below the line) and media (above the line) – converge, according to Omnicom's Bryan Gildenberg.
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  • Mars Asks Shoppers for Game Picks

    Mars Wrigley Confectionery is leveraging its official sponsorship of the National Football League’s Super Bowl LV to stage a national promotion, with account-specific support at Walmart and Amazon.
  • Albertsons Preps for Super Bowl LV with CPGs

    Albertsons Companies chains collaborated with NFL sponsor PepsiCo/Frito-Lay on a weekly sweepstakes ahead of Super Bowl LV.
  • 2020 Women of Excellence Interactive Showcase

    Get to know the winners and finalists of the Path to Purchase Institute’s fifth annual Women of Excellence Awards and find out why they are so deserving of recognition. The honorees share key achievements and philosophies, as well as insights into what it means to be a woman of excellence in this industry.
    IN Connected Marketing: Women of Excellence
  • P&G Rallies for the Big Game

    Procter & Gamble activated its sponsorship of the National Football League's Super Bowl 2021 in its February edition of "brandSaver."
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  • Store Spotlight: Rite Aid’s ‘Store of the Future’

    ​​​​​​​Rite Aid got busy in 2020 bringing new and trending ideas to the forefront across purchase channels.
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  • Shopper Engagement Partner Showcase

    Visit a virtual shopping environment and interact with exhibits focused on creative solutions to help your brand stand out, drive purchase and build loyalty. Fresh insights and trends on the use of Digital Tools and In-Store Solutions including Content Development, Incentives, Media, and Packaging.
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  • Mosaic Names New Lead for Canadian Commerce Marketing, Retail

    ​​​​​​​The North American integrated marketing agency named Jason Dubroy senior vice president, commerce and experience.

A collection of articles, case studies and other information that can help consumer goods companies develop better strategies for marketing to shoppers. Topics include information about in-store marketing, retailer collaboration, e-commerce and direct-to-consumer marketing.