Shopper Intelligence

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Shopper Intelligence

A collection of content relevant to professionals focused on marketing to shoppers.

The Future Unfolding, Part 2

The Institute has assembled its most impressive collection of thought leaders ever to reflect on the impact the COVID-19 crisis will have on shopper engagement. They answer: Moving forward, what do you see as the greatest opportunity for achieving success with shoppers?

Shopper Marketing Trends in 2020

Digital media opportunities via retailers and third parties — along with the data that drive their effectiveness — have become more critical than ever.

Institute research identifies key areas to watch as the ‘new’ path to purchase takes shape.

​​​​​​​The Path to Purchase Institute has assembled its most impressive collection of thought leaders ever to reflect on the impact the COVID-19 crisis will have on shopper engagement.

The “CPG Clarity Study" shows a slow return to normalcy in the grocery and household essentials space.

Post-pandemic, how can CPGs prepare for demand and channel changes to optimize their supply chains and be ready to meet shoppers wherever they are? AI can help.

Exclusive Coca-Cola research identifies leaders in each key CPG store format

How will the retail industry move forward? By applying cutting-edge solutions to longstanding challenges. A look at key themes and trends from this year's "Big Show."

Nine actionable strategy tips learned by attendees of the 2019 Path to Purchase Expo.

Institute editors joined with partner MarketingLab to select the “Best of the Best” in-store marketing campaigns of the last quarter-century this month at the Path to Purchase Expo in Chicago.

An all-inclusive, "one-stop shop" format created a conducive atmosphere for learning, sharing and community building last week at the Path to Purchase Expo in Chicago, as illustrated by this gallery of images from the event.

The just concluded Path to Purchase Expo celebrated best-in-class consumer engagement in numerous ways, but none more so than through the awards to industry visionaries presented during the show.

This year's program boasts a new name and several new categories to reflect the ever-evolving challenges facing consumer brands and retailers. 

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