Target paid tribute to employees graduating from high school or college along with other members of the Class of 2020 whose celebrations have been impacted by the COVID-19 pandemic.
The manufacturer enlisted Ripple Street to host some 256 beach-themed parties at consumer homes to drive trial of new Sour Patch Kids "Heads" and Swedish Fish "Tails" at Target.
Target is tying in to February's designation of Black History Month by shining a spotlight on a unique assortment of SKUs that aim to amplify the heritage, legacy and impact of the African-American community.
Marketer: Target
Agency: Wasserman
Reggie Category: Experiential Marketing Campaigns (Silver)
With “Target Wonderland,” an interactive holiday shopping experience in New York City, Target sought to simplify holiday shopping, improve brand sentiment and create a new “best of” holiday e
Target is tying in to the designation of June as Pride Month by stocking an exclusive version of 20th Century Fox's Love, Simon home video as well as a limited-edition gift set from digital-native men's grooming brand Harry's.
Target is testing beacons at 50 stores in Chicago, Denver, New York City, Pittsburgh, San Francisco, Seattle and Portland, Oregon, in addition to its hometown Minneapolis/St. Paul market.
Activating on its commitment to soccer, Target is merchandising an exclusive collection of kids' soccer apparel, footwear and equipment from Iconix Brand Group's Umbro.
In its third year, Target Media Network comprises three major ad channels: Target.com, external websites under the Bullseye marketplace, and social media (primarily Facebook).
Steve Frenda not only examines the traditional shopping trip at a newly remodeled Super Target, he also show how the shopping experience can be combined with the pickup (or delivery) of staple items.
New via the Target app for the Christmas season, consumers could leverage augmented reality technology to virtually see how a Christmas tree would look or, better yet, fit in their houses.
Apple Pay, Google Pay, Samsung Pay and contactless cards from MasterCard, Visa, American Express and Discover are now accepted at Target stores, the retailer announced in a blog post on its corporate site.
Target staged a "Fun Run" sale last week, leveraging its "Target Run" marketing platform to shine a spotlight on multiple weeklong Cartwheel deals across various categories.
Following a very interactive social push for Halloween, Target stepped up again for the holidays with a digital flipbook campaign they call “The Holiday Odyssey.” The meaty and interactive children’s “book” launched in early November on the Target site and is narrated by actor Neil Patrick Harris.
Target turned to YouTube for a fun and immersive Halloween experience. The retailer created a full-on haunted house story titled “The House on Hallow Hill” that included a series of festive videos.
