Target is tying in to February's designation of Black History Month by shining a spotlight on a unique assortment of SKUs that aim to amplify the heritage, legacy and impact of the African-American community.
Reggie Category: Experiential Marketing Campaigns (Silver)
With “Target Wonderland,” an interactive holiday shopping experience in New York City, Target sought to simplify holiday shopping, improve brand sentiment and create a new “best of” holiday e
Target is tying in to the designation of June as Pride Month by stocking an exclusive version of 20th Century Fox's Love, Simon home video as well as a limited-edition gift set from digital-native men's grooming brand Harry's.
Apple Pay, Google Pay, Samsung Pay and contactless cards from MasterCard, Visa, American Express and Discover are now accepted at Target stores, the retailer announced in a blog post on its corporate site.
Following a very interactive social push for Halloween, Target stepped up again for the holidays with a digital flipbook campaign they call “The Holiday Odyssey.” The meaty and interactive children’s “book” launched in early November on the Target site and is narrated by actor Neil Patrick Harris.