The manufacturer enlisted Ripple Street to host some 256 beach-themed parties at consumer homes to drive trial of new Sour Patch Kids "Heads" and Swedish Fish "Tails" at Target.
Tata Consumer Products' Eight O'Clock Coffee teamed with influencer marketing company Ripple Street for a program encouraging ShopRite shoppers to "be your own barista” at home during the COVID-19 pandemic.
International Women’s Day (IWD), celebrated annually on March 8, is an opportunity for the global community to celebrate how far we’ve come for the rights of women – and to recognize how far we have to go.
