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07/15/2020 -
Enhanced Shelf Pulse data platform provides CPG brands with shelf insights and intelligence.

10/29/2020 -
Nielsen’s Global Consumer Business has unveiled a new brand identity, including a new company name and logo, that underpins its transformation into a stand-alone company.

04/28/2020 -
Across retail channels, store brand sales grew nearly 15% in the first quarter, ahead of national brands that rose by nearly 12%.

11/17/2020 -
Nielsen’s latest inflation study found a drop in promotions being offered to shoppers on items inside the grocery store is the new normal, leading to higher prices in stores.

03/04/2020 -
Retailers and trade groups work to respond to consumer demand for preparedness supplies.

03/16/2020 -
As concerns over the coronavirus worsen and numerous events are canceled and postponed, customers' eating habits and purchasing decisions are changing. 

03/11/2020 -
Virtual meet-ups for suppliers replace trade shows, while retailers limit sales of virus-related products.
Consumer Confidence Q1 2020

04/19/2020 -
A series of cascading events ahead will cause a global drop in consumer confidence, The Conference Board and Nielsen’s survey says.

07/22/2020 -
Recent data suggests that business is improving at the nation’s convenience retail establishments after the nearly three-month economic shutdown triggered by the COVID-19 pandemic.

05/15/2020 -
A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

07/13/2020 -
Retailers, large CPGs and challenger brands are jumping on the plant-based food bandwagon, raising the bar on product quality and marketing strategy.

01/27/2020 -
​​​​​​​Campbell Soup Co. pooled its shopper marketing dollars with its media spend this holiday season, leveraging a sponsorship with Hallmark Channel parent company Crown Media to earn prime merchandising space in Walmart’s Action Alley.

09/07/2020 -
Jennifer Farver was, by all accounts, heading down the agency path early in her career.

10/12/2020 -
​​​​​​​Susan Lambert has held past management positions in marketing and sales at Procter & Gamble, the Coca-Cola Co., Nielsen and Catalina Marketing.

10/12/2020 -
At the start of her career, Peri Mendelson stumbled across opportunities, not realizing they would shape her future. She began in sales at Del Monte Foods before moving to Nielsen, where she gained her analytical prowess.

07/16/2020 -
Instead of waiting patiently for the return of pre-pandemic norms, brands must be proactive in playing offense, positioning themselves to win in the “new normal.” Here are the four steps they should take to get there with confidence and success.
Shopper Analytics 2020

04/01/2020 -
A chart of 15 leading companies with solutions for the collection, analysis and distribution of critical data.
Who's Who Insights & Analytics 2020

10/12/2020 -
Our annual report spotlights more than 175 executives who are leading the insights and analytics functions at their companies.

03/01/2020 -
An interview with Steve McGowan, RVP, Shopper Marketing and Strategic Partnerships at Mondelēz International, one of three 2020 inductees into the Path to Purchase Institute Hall of Fame.

04/01/2020 -
Our ninth annual report recognizes more than 160 dedicated executives.
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