Jie Cheng’s e-commerce journey began in 2004 when she was tasked at Conair with figuring out how to sell hair dryers online.

The first-ever store dedicated to Mondelez International’s Sour Patch Kids had a summer opening in Manhattan.

The manufacturer enlisted Ripple Street to host some 256 beach-themed parties at consumer homes to drive trial of new Sour Patch Kids "Heads" and Swedish Fish "Tails" at Target. 

Mondelez International brought back a collect-to-win game with a cause component to Walmart this summer amid the COVID-19 pandemic.

The retailer recently teamed with Mondelez International's Chips Ahoy to run a sweepstakes awarding Microsoft's Xbox gaming consoles and accessories.

Mondelez International leveraged DoubleVerify’s new ad performance measurement tool for a cross-platform display campaign starring a popular snack brand, as part of the software platform’s early access program.

Marketer: Mondelez International Agency: Phoenix Creative Effie Commerce & Shopper Category: Single-Retailer Program: Other (Winner) In early 2019, sales of Nabisco’s Nutter Butter cookies had become stale nationally and at 7-Eleven.

Wrapping up a tumultuous year, Institute editors look back at notable holiday displays spotted across various chains from manufacturers including Hormel Foods, Nestle Waters and PepsiCo/Frito-Lay.

Whitney Arthur likes to approach her work with an investigative lens.

Mondelez International’s Oreo partnered with Lady Gaga to release a line of cookies inspired by her latest album and is enlisting retailers to help fundraise for the pop star's Born This Way Foundation.

Marketer: Mondelez International Agency: Phoenix Creative Reggie Category: Partnership Marketing Campaigns (Bronze) In 2019, household penetration of Mondelez International’s Trident gum was not keeping pace with the growth of the gum category at Dollar General.

Target last month rolled out several exclusive SKUs tied to DreamWorks Animation’s <i>Troll’s World Tour</i>, which released simultaneously in (limited) theaters and digitally on April 10 due to the COVID-19 pandemic.

​​​​​​​The world we lived in when Boise, Idaho-based grocery giant Albertsons Cos. kicked off its evergreen Monopoly program on Feb. 5 looked very different from the one we found ourselves in on May 5, the final day of the collect-and-win game’s promotional period.

At the start of her career, Peri Mendelson stumbled across opportunities, not realizing they would shape her future. She began in sales at Del Monte Foods before moving to Nielsen, where she gained her analytical prowess.

ShopRite is kicking off summer marketing ahead of Memorial Day on May 25 with a “Fill the Grill” campaign.

Marketer: Mondelez International Agency: Geometry Global Effie Commerce &amp; Shopper Category: Single-Retailer Program: Supermarkets (Finalist) With more than 20% of annual retail sales reported during the holiday period, the time frame is a must-win for both brands and retailers.

Marketer: Mondelez International Agency: Geometry Global Effie Commerce &amp; Shopper Categories: Omnichannel Shopper Solution (Finalist); Single-Retailer Program: Mass Merchants (Finalist) In recent years, national brands like Triscuit have struggled to resonate with consumers who increas

A network of investors focused on alternative meats took a close look at how 15 retailers and 10 food producers are muscling up dedicated teams around plant-based products.

Brand marketers have had to think on their toes to continue engaging shoppers in the face of drastic changes in shopper behavior and disruption of shopper operations brought about by the COVID-19 pandemic.

The Path to Purchase Institute is proud to reveal the finalists in its fifth annual Women of Excellence Awards, which recognizes outstanding brand marketers, retailers, agency executives and solution providers for their achievements in influencing shoppers along the path to purchase.