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  • Kellogg, Coke Play Esports

    Major CPGs are beginning to invest in competitive gaming, employing tactics they’ve historically used with sponsorships of major sporting organizations like the National Basketball Association and Major League Soccer.
  • Albertsons, Kellogg 'Feed the Love'

    Kellogg Co. teamed up with Albertsons to donate $120,000 to the retailer's Nourishing Neighbors donation program as part of a joint “Feed the Love” campaign running throughout February.
  • Kellogg, Amazon 'Stream it Forward'

    Kellogg Co. added a timely entertainment element to its third annual hunger relief effort with Amazon.
  • Dollar General Vies for Brighter Future

    The dollar store chain has enlisted various manufacturers to support its latest cause campaign designed to shine a light on literacy and foster a brighter future for those in need.
    Dollar General Vies for Brighter Future
  • Activation Gallery: Back to School

    ​​​​​​​Despite the COVID-19 pandemic and with many students facing uncertainty about in-school vs. at-home learning, back-to-school season kicked off at retail with full force in July as usual with both in-store and digital activity.
  • Food Lion Revamps Its Hunger Relief Campaign

    The grocery chain reprised its “Summers Without Hunger” cause campaign in light of the COVID-19 pandemic to help provide meals to those most in need in its communities.
  • Target Celebrates Grads

    Target paid tribute to employees graduating from high school or college along with other members of the Class of 2020 whose celebrations have been impacted by the COVID-19 pandemic.
  • Design of the Times Finalists Unveiled

    Platinum winners and the "Best of Times" honoree will be unveiled live on Oct. 7 as part of a virtual celebration.
  • Activation Gallery: New Products

    ​​​​​​​Both before and during the pandemic, new products have continued to reach retail, with both in-store and digital activity catching the attention of Path to Purchase Institute editors.
  • Ibotta, Brands Are ‘Here to Help’

    ​​​​​​​Denver-based mobile rewards platform Ibotta is partnering with multiple CPG brands to launch a “Here to Help” campaign that will help consumers stretch their dollars further.
  • Syndigo Adds More DAM Prowess with Kwikee

    Syndigo has acquired Kwikee, a management and distribution platform for branded product content, from sgsco.
  • Dollar General Has an Exclusive Summer

    Dollar General is kicking off summer marketing by spotlighting a bevvy of exclusive SKUs from major CPG brands.
  • Target Sells Socially

    Target has become the first mass merchant to utilize the Instagram Checkout e-commerce solution the social media platform launched in March 2019.
  • Breaktime Media Launches New Content Engagement Platform

    The goal of the platform is to give CPGs an upscale storytelling environment with an opportunity to personalize product solutions for shoppers in real time.
    Breaktime Media
  • Dollar General Promotes Exclusive M&M’s SKU

    ​​​​​​​Dollar General is exclusively stocking “orange vanilla creme”-flavored M&M’s candies from Mars Inc.
  • Walmart Fast Tracks ‘Fight Hunger’

    ​​​​​​​Walmart adjusted its promotional calendar as the COVID-19 pandemic took precedence as the most urgent and universal social cause facing society today.
  • Meijer Goes Back to School with Multiple CPGs

    Meijer is drumming up support for back-to-school cause efforts from manufacturers Kimberly-Clark and PepsiCo/Frito-Lay aimed at supporting educators teaching in the classroom or remotely this year. 
  • Store Spotlight: Amazon Go Grocery

    ​​​​​​​Once viewed simply as a wild experiment, Amazon’s “just walk out” shopping technology is now powering a full grocery store that the company opened in February in its hometown of Seattle.
  • An Update on 'SM2'

    ​​​​​​​I wanted to use this month’s Editor’s Note to provide an update on a special industry initiative first mentioned here in August.
  • Sam’s Club Has a Digital Halloween

    Sam’s Club adopted a digital-first approach to Halloween marketing this year as the COVID-19 pandemic continues to keep more shoppers online.