Marketer: Mondelez International
Agency: Phoenix Creative
Reggie Category: Partnership Marketing Campaigns (Bronze)
In 2019, household penetration of Mondelez International’s Trident gum was not keeping pace with the growth of the gum category at Dollar General.
Marketer: Mars Wrigley
Reggie Category: Shopper Marketing or Retailer-Specific Marketing Campaigns (Silver)
In today’s discount retail environment, there is little room for differentiation between brands beyond price promotion.
Dollar General and Keurig Dr Pepper are running multiple bulk-purchase incentives this fall.
In stores, account-specific, football-themed floorstands from Dr Pepper dangle a "3 for $12" deal on Dr Pepper 12-count packs valid from Aug. 17 through Dec. 13.
Rachel Smith’s networking has benefited her both personally and professionally. While working at an agency, she met a colleague’s friend for tea. The friend liked Smith’s background, so he introduced her to the person who would become her first boss at Coca-Cola.