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11/02/2020 -
The dollar store chain is stocking exclusive SKUs from multiple manufacturers this fall.

06/08/2020 -
Dollar General is kicking off summer marketing by spotlighting a bevvy of exclusive SKUs from major CPG brands.

05/22/2020 -
​​​​​​​Dollar General is exclusively stocking “orange vanilla creme”-flavored M&M’s candies from Mars Inc.
Dollar General Vies for Brighter Future

08/24/2020 -
The dollar store chain has enlisted various manufacturers to support its latest cause campaign designed to shine a light on literacy and foster a brighter future for those in need.

03/02/2020 -
The duo launched a football-themed mobile game at the SEC Championship Game in December that drove trips by promising participants a deal on Dr Pepper SKUs.

09/14/2020 -
Marketer: Mondelez International Agency: Phoenix Creative Reggie Category: Partnership Marketing Campaigns (Bronze) In 2019, household penetration of Mondelez International’s Trident gum was not keeping pace with the growth of the gum category at Dollar General.

02/14/2020 -
Dollar General joins other retailers drumming up support for PepsiCo's new Mtn Dew Zero Sugar beverage.

09/14/2020 -
Marketer: Mars Wrigley Agency: Integer/TBWA Reggie Category: Shopper Marketing or Retailer-Specific Marketing Campaigns (Silver) In today’s discount retail environment, there is little room for differentiation between brands beyond price promotion.

10/05/2020 -
Dollar General and Keurig Dr Pepper are running multiple bulk-purchase incentives this fall.  In stores, account-specific, football-themed floorstands from Dr Pepper dangle a "3 for $12" deal on Dr Pepper 12-count packs valid from Aug. 17 through Dec. 13.

06/01/2020 -
While the COVID-19 pandemic may have delayed Family Dollar's promotional activities, the retailer is now starting to return to its standard seasonal calendar.

04/28/2020 -
Across retail channels, store brand sales grew nearly 15% in the first quarter, ahead of national brands that rose by nearly 12%.

06/29/2020 -
Hershey Co.’s Reese’s is running a pair of account-specific sweepstakes to promote the return of the limited-edition "chocolate lovers" and "peanut butter lovers" SKUs it launched last year.

06/19/2020 -
Exclusive Coca-Cola research identifies leaders in each key CPG store format
Catalina Covid-19 Map

04/03/2020 -
Flour, baking mixes and cleaning supplies are still hot sellers during the pandemic.

11/16/2020 -
Walmart is enjoying an exclusive launch window for Dollar Shave Club’s retail debut.

07/22/2020 -
Recent data suggests that business is improving at the nation’s convenience retail establishments after the nearly three-month economic shutdown triggered by the COVID-19 pandemic.

08/10/2020 -
Rachel Smith’s networking has benefited her both personally and professionally. While working at an agency, she met a colleague’s friend for tea. The friend liked Smith’s background, so he introduced her to the person who would become her first boss at Coca-Cola.

09/14/2020 -
We present 29 best-in-class campaigns from this year’s Reggie and Effie awards programs.

01/30/2020 -
As retailer-operated media platforms grow in number and prominence, manufacturers must decide how best to use them — and who should pay the tab.

07/22/2020 -
Retail boycotts are on the rise, especially among younger consumers. Racism and mask policies stand as big reasons for those actions, with consumers on both sides taking stances.
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