Marketer: Mondelez International
Agency: Phoenix Creative
Reggie Category: Partnership Marketing Campaigns (Bronze)
In 2019, household penetration of Mondelez International’s Trident gum was not keeping pace with the growth of the gum category at Dollar General.
Marketer: Mars Wrigley
Reggie Category: Shopper Marketing or Retailer-Specific Marketing Campaigns (Silver)
In today’s discount retail environment, there is little room for differentiation between brands beyond price promotion.
Dollar General and Keurig Dr Pepper are running multiple bulk-purchase incentives this fall.
In stores, account-specific, football-themed floorstands from Dr Pepper dangle a "3 for $12" deal on Dr Pepper 12-count packs valid from Aug. 17 through Dec. 13.
While studying marketing and management at Florida Atlantic University, Van Morris learned the different aspects of the “5 P’s” and how crucial it is to implement the process efficiently to drive business.
Rachel Smith’s networking has benefited her both personally and professionally. While working at an agency, she met a colleague’s friend for tea. The friend liked Smith’s background, so he introduced her to the person who would become her first boss at Coca-Cola.