BJ's Wholesale Club once again tied in to back-to-school cause efforts from manufacturers such as General Mills, but it was its own P-O-P materials that led the seasonal activity this year.
Visits to most top retailers in the U.S. continued to drop in the second quarter of 2020, building on a sweeping decline in trip frequency that began the prior quarter as the COVID-19 pandemic kept shoppers at home. Yet there were some bright spots.
Path to Purchase Institute's annual analysis of the e-commerce-related marketing, merchandising and advertising opportunities available to brand marketers through the activities of 16 leading retailers.
Smartphone-wielding shoppers can now scan the yellow coupons H-E-B commonly places throughout stores to redeem at checkout via the recently revamped My H-E-B mobile app.
Throughout the year, and especially during the winter cold and flu season, displays promoting and stocking over-the-counter (or non-prescription drugs) are prevalent in mass, drug, club and grocery stores.
The retailer is donating a total of $66 million to local hunger relief organizations and programs through its "Nourishing Neighbors" fundraiser and is extending "Appreciation Pay" for frontline workers.
The partnership was designed to pair e-commerce performance analytics with “best-in-class” enterprise marketing technology to deliver strong advertising results for brands online.
