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  • Retail Media Forum ‘Intelligence Report’

    Attendees learned a lot of hard facts about retail media networks during the Retail Media Forum, and they received actionable takeaways about what to consider when planning, what to do when executing, and how to evaluate when you’re done.
  • Target, Thinx Debut Period Undies 'For All'

    Target has added an exclusive, budget-friendly line of period underwear from Thinx to its assortment.  Thinx for All period underwear recently rolled out to and Target stores in brief, bikini and high-waist styles, which the brand boasts have the absorbency of up to three or five
  • InMarket Retailer Visitation and Loyalty Report: Q4 2020

    Visits to top retailers in the U.S. continued to be affected by the COVID-19 pandemic in the fourth quarter of 2020, according to visitation patterns tracked by location data company InMarket.
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  • Rising Boredom Leads to Online Shopping

    According to consumer data from Pitney Bowes BOXpoll, one in four respondents admit to shopping online because they are bored, and many begin their online journey on social media.
    a woman sitting on a couch using a cell phone
  • Special Report: Shopper Behavior on Retailer Websites

    A shopper-centric look at ... Proprietary research finds an array of tools influencing purchase behavior.
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  • Solution Provider News: March/April 2021

    This latest roundup includes acquisitions and anniversaries.
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  • Activation Gallery: Super Bowl/Football

    Late January and February each year is the time for National Football League sponsors such as PepsiCo/Frito-Lay to command attention at retail with spectacular displays. Other NFL sponsors and many other CPG brands activate as well, trying to become part of consumer game-watching parties.
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  • Fred Meyer Rolls Out Content-Rich Displays

    ​​​​​​​Kroger’s Fred Meyer chain has been gradually updating its electronics department with interactive in-line displays that employ tablets to communicate brand- and product-specific content, as well as track engagement and conversion even after shoppers leave the store.
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  • P2PI 2021 Calendar of Events

    A list of Path to Purchase Institute's upcoming 2021 webinars and virtual events.
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  • Path to Purchase Trends 2021: Positive Spins

    Our 25th annual survey finds the outcomes produced by the pandemic, although precipitated by negative circumstances, have ultimately created an industry better equipped to confront the future without fear.
    a display in a store
  • Retail Media: Walmart Evolves Its Ad-Sales Business

    Walmart is rebranding its media arm as Walmart Connect and expanding its scope with the launch of a programmatic buying platform in partnership with technology company The Trade Desk.
  • Mars Asks Shoppers for Game Picks

    Mars Wrigley Confectionery is leveraging its official sponsorship of the National Football League’s Super Bowl LV to stage a national promotion, with account-specific support at Walmart and Amazon.
  • Store Spotlight: Rite Aid’s ‘Store of the Future’

    ​​​​​​​Rite Aid got busy in 2020 bringing new and trending ideas to the forefront across purchase channels.
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  • CVS Makes a Senior-Care Tech Bet

    CVS Pharmacy is expanding its whole health strategy to include senior care through the launch of Symphony, an Amazon Alexa-like, smart home medical alert system.
  • Amazon Shutters Prime Pantry

    Amazon has discontinued Prime Pantry, a delivery service focused on grocery and household staples that was an early online food-selling venture for the e-tailer.
  • Amazon Shutters Prime Pantry

    Amazon has discontinued Prime Pantry, a delivery service focused on grocery and household staples that was an early online food-selling venture for the e-tailer.
  • Dunnhumby Study: Amazon Top Grocery Retailer

    Amazon eclipsed previous winner H-E-B and runner-up Trader Joe’s to take the top spot in the fourth annual Retailer Preference Index.
  • How Eco Lips Is Growing at Walmart

    Organic lip balm brand Eco Lips has been gaining placements for new products at Walmart as the retailer’s growing focus on sustainability opens doors for players in the natural space.
  • Amazon Hit New Records During the Holidays

    The e-tail giant hit new highs in sales and number of products shipped during the 2020 holiday season.
  • Path to Purchase Institute Media Kit Download

    The Path to Purchase Institute is the #1 intelligence platform uniting the product marketing world. We provide the only media dedicated to all omnicommerce channels — in-store, digital and mobile — with end-to-end consumer demand strategies.