The retailer took its recurrent, seasonal incentive program with American Greetings up a notch at some chains in advance of Mother’s Day, adding more digital support and a new CPG partner to provide a sweet incentive.
Kellogg Co. teamed up with Albertsons to donate $120,000 to the retailer's Nourishing Neighbors donation program as part of a joint “Feed the Love” campaign running throughout February.
Albertsons Cos. is staging a continuity program at select chains awarding shoppers with stickers redeemable for cookware inspired by Fox Broadcasting Co.’s reality TV cooking show franchise <i>MasterChef.</i>
The world we lived in when Boise, Idaho-based grocery giant Albertsons Cos. kicked off its evergreen Monopoly program on Feb. 5 looked very different from the one we found ourselves in on May 5, the final day of the collect-and-win game’s promotional period.
The retailer is luring in new parents by significantly lowering the purchase threshold shoppers need to meet in order to qualify for its "Every Day is Baby Day" bulk-purchase incentive.
Albertsons Cos. stores in the Northwest reprised an annual “Shop and Score” program and sweeps leveraging an official partnership with the Seattle Seahawks and incorporating CPG partners.
Marketer: Mondelez International
Agency: Geometry Global
Effie Commerce & Shopper Category: Single-Retailer Program: Supermarkets (Finalist)
With more than 20% of annual retail sales reported during the holiday period, the time frame is a must-win for both brands and retailers.
The grocer has had to rethink in-store events that typically aim drive in-store traffic in light of COVID-19, including this month’s grilling-themed "Chop and Shop" event.
Mondelez International’s Oreo partnered with Lady Gaga to release a line of cookies inspired by her latest album and is enlisting retailers to help fundraise for the pop star's Born This Way Foundation.
Quotient Technology has launched an in-store network of digital out-of-home (DOOH) inventory, allowing brands to execute targeted brick-and-mortar campaigns in convenience, grocery and drugstore locations.
The mass merchant recently teamed with Mondelez International’s Oreo for a bulk-purchase incentive drumming up support for the brand's new vanilla-flavored cookies inspired by pop star Lady Gaga.
Visits to most top retailers in the U.S. continued to drop in the second quarter of 2020, building on a sweeping decline in trip frequency that began the prior quarter as the COVID-19 pandemic kept shoppers at home. Yet there were some bright spots.
The retail giant's latest home delivery pilot aims to make anytime delivery possible through its HomeValet service that can deliver orders directly to customers’ homes via smart boxes.
A network of investors focused on alternative meats took a close look at how 15 retailers and 10 food producers are muscling up dedicated teams around plant-based products.
Wrapping up a tumultuous year, Institute editors look back at notable holiday displays spotted across various chains from manufacturers including Hormel Foods, Nestle Waters and PepsiCo/Frito-Lay.
