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09/08/2020 -
Walgreens in July launched the second iteration of its “WE Teachers” back-to-school program, which offers free tools, resources, trainings and awards to educators.

08/31/2020 -
Walgreens Boots Alliance has appointed John Standley as president of Walgreens, charging the former Rite Aid chief executive with leading all of Walgreens’ operations.

07/29/2020 -
The drugstore chain leveraged its Register Rewards program in July to spotlight its “family of brands.”

09/17/2020 -
Walgreens and dietary supplement producer Pharmavite unveiled an exclusive partnership that offers a vitamin subscription service through the drug chain’s website.

10/21/2020 -
Walgreens stores are distributing a free Hallmark greeting card to shoppers at checkout while also promoting an e-commerce initiative for the brand on the drugstore chain’s website.

10/01/2020 -
Nature’s Bounty and Coty Inc.’s Sally Hansen have joined for a breast cancer awareness campaign at Walgreens that benefits the Susan G. Komen nonprofit.

10/05/2020 -
Eight years after launching its Balance Rewards loyalty program, Walgreens is replacing that program with a new, more personalized version called myWalgreens that is “coming soon.”

10/05/2020 -
GlaxoSmithKline is promoting two recently launched OTC products at Walmart.

09/25/2020 -
Quotient Technology has launched an in-store network of digital out-of-home (DOOH) inventory, allowing brands to execute targeted brick-and-mortar campaigns in convenience, grocery and drugstore locations using proprietary shopper intent data and exclusive shopper purchase data.  With the a

08/10/2020 -
Shifts in shopper behavior have retailers rethinking circular strategies.

08/10/2020 -
Rachel Smith’s networking has benefited her both personally and professionally. While working at an agency, she met a colleague’s friend for tea. The friend liked Smith’s background, so he introduced her to the person who would become her first boss at Coca-Cola.

09/07/2020 -
​​​​​​​Marketing inclusive of the LGBTQ+ community is increasingly becoming standard practice for major retailers and brands.

10/06/2020 -
A list of Path to Purchase Institute's upcoming 2020 webinars and virtual events.

08/25/2020 -
Several major U.S. retailers received top rankings from shoppers for their handling of the pandemic in a new dunnhumby survey, plus online grocery shopping now represents nearly 35% of all U.S. trips.

09/28/2020 -
Spa-inspired skincare brand Bliss recently expanded distribution to Walmart.

09/08/2020 -
Two separate studies indicate that retailers are becoming more adept at serving consumers' needs during the pandemic, despite consumers still concerned about a resurgence.

08/31/2020 -
Visits to most top retailers in the U.S. continued to drop in the second quarter of 2020, building on a sweeping decline in trip frequency that began the prior quarter as the COVID-19 pandemic kept shoppers at home. Yet there were some bright spots.

10/12/2020 -
At the start of her career, Peri Mendelson stumbled across opportunities, not realizing they would shape her future. She began in sales at Del Monte Foods before moving to Nielsen, where she gained her analytical prowess.
Who's Who in Shopper Marketing 2020

08/10/2020 -
Our 12th annual report showcases more than 250 brand and retail executives.
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