Insights from the industry’s leading practitioners
The Path to Purchase Institute has assembled its most impressive collection of thought leaders ever to reflect on the impact the COVID-19 crisis will have on shopper engagement.
On a recent Saturday morning, after a busy week crisscrossing the country from Seattle to Dallas, to Orlando and Charlotte, I found myself exhausted and cranky. I’d returned to Chicago the night before on a late night flight. Now, I found myself alone reflecting on the past week.
Campbell Soup Co. pooled its shopper marketing dollars with its media spend this holiday season, leveraging a sponsorship with Hallmark Channel parent company Crown Media to earn prime merchandising space in Walmart’s Action Alley.
Margi Vagell has been with Lowe’s since 2009. She has served in various leadership roles across departments including store merchandising, pricing and promotions, enterprise analytics and online merchandising and marketing for Lowes.com.
Procter & Gamble’s Charmin has been playing with a robot that delivers a replacement roll of toilet paper to consumers who might be in urgent need of such services. Such is the state of the consumer goods industry these days.
Alison Lewis, chief growth officer for Kimberly-Clark, has joined the board of directors for Neustar, a global information services and identity resolution company.
Lewis has been named an independent, non-executive director to the Neustar board, a company that designs solutions for the mar
Innovative Routines International’s IRI Voracity data management platform now runs on the Oracle Cloud Infrastructure (OCI).
Voracity in OCI will enable modern PaaS and SaaS options for SMB and enterprise customers seeking faster, more affordable and highly secure cloud execution of extract, tra
Toshiba’s self-checkout systems are helping Weis Markets shoppers complete transactions in a more timely and efficient manner, fulfilling the grocer’s mission to improve overall customer experience.
Toshiba’s blend of cash and cashless systems provide shoppers a choice of checkout options, which