Sam’s Club has made several changes to its online order pickup experience, with the most noteworthy update for brand marketers seeking to get on the shopping list being the addition of a sampling program.
Mondelez International’s Oreo partnered with Lady Gaga to release a line of cookies inspired by her latest album and is enlisting retailers to help fundraise for the pop star's Born This Way Foundation.
Here's your chance to go behind the scenes on in-store marketing with insights and insider advice on the nation's leading retailers. Profiles include exclusive photos and informed observations on key initiatives, noteworthy merchandising, national brand presence and more.
Our 25th annual survey finds the outcomes produced by the pandemic, although precipitated by negative circumstances, have ultimately created an industry better equipped to confront the future without fear.
Shopper marketers and their agency partners are navigating treacherous seas as two “money oceans” – retail/trade (below the line) and media (above the line) – converge, according to Omnicom's Bryan Gildenberg.
Unilever last month launched an exclusive bath and body collection at Walmart inspired by consumer stories about reclaiming one’s “happy place” in the uncertain times brought on by the COVID-19 pandemic.
Walmart will be introducing new in-store and online advertising opportunities for brand marketers next year in an effort to facilitate ads that shoppers “don’t hate,” revealed the retailer’s director of omnichannel advertising transformation and acceleration, Whitney Cooper, during a keynote session at the Path to Purchase Digital Expo.
Nestle Waters' S.Pellegrino partnered with the e-commerce giant to stage a pandemic-conscious, Friendsgiving-themed storefront spotlighting shoppable recipes prepared by culinary star Kristen Kish of Top Chef fame.
I am writing this Editor’s Note just after concluding the all-new, all-virtual Path to Purchase Digital Expo. When you participate in a three-day marketing conference as both a speaker and attendee and you wear sweatpants the entire time (even when dressed in formal attire from the waist up), your thoughts can tend toward the surreal.
Gregg Dorazio spent 14 years as a brand marketing leader within Ahold Delhaize and General Mills. Success in those roles stemmed from immersing himself in the shopper mindset to uncover the most important insights.
Best Buy is expanding its fulfillment strategies as digital sales increase by adding more ship-from-store hub locations for the holidays and testing new store formats that function primarily as fulfillment hubs.