Despite inflationary pressure, similar sales at other retailers and worldwide shipping challenges, Amazon was still able to generate $11+ billion in U.S. e-commerce sales, though it wasn't all rosy, The Mars Agency's John Willkom explains.
CVS recently added natural energy drink and supplement brand X2 to its in-store and online assortment, drumming up support for the pro-athlete-backed brand’s arrival with account-specific marketing materials emphasizing the partners’ shared values.
We introduce you to individuals across four key areas of the industry – Shopper Marketing, Merchandising, E-Commerce and Insights – whose innovative thinking led to exceptional business success in 2020, as well as one retailer whose ongoing excellence made it able to meet the challenges of 2020.
As the COVID-19 pandemic drove unprecedented pet adoptions and sales, Petco was busy laying the groundwork for a major reinvention. The result is a rebranding that reflects a new corporate philosophy focused on improving pets’ well-being.