Retailer Intelligence

  • Sam's Club Evolves Pickup Service

    Sam’s Club has made several changes to its online order pickup experience, with the most noteworthy update for brand marketers seeking to get on the shopping list being the addition of a sampling program.
  • Albertsons, Kellogg 'Feed the Love'

    Kellogg Co. teamed up with Albertsons to donate $120,000 to the retailer's Nourishing Neighbors donation program as part of a joint “Feed the Love” campaign running throughout February.
  • Enfamil Feeds Walmart Shoppers the 'Perfect Formula'

    Mead Johnson’s Enfamil is elevating the physical and digital presence of its infant formulas at Walmart with custom P-O-P materials that depict a QR code linking to a complementary brand showcase.
    a stack of flyers on a table
  • Oreo Stocks Shelves with Lady Gaga Cookies

    Mondelez International’s Oreo partnered with Lady Gaga to release a line of cookies inspired by her latest album and is enlisting retailers to help fundraise for the pop star's Born This Way Foundation.
    a close up of a box
  • NEW: Retail Intel Interactive In-Store Profiles

    Here's your chance to go behind the scenes on in-store marketing with insights and insider advice on the nation's leading retailers. Profiles include exclusive photos and informed observations on key initiatives, noteworthy merchandising, national brand presence and more.
  • Retail Media: CVS Scales Back on Print Circulars

    CVS Pharmacy has updated its digital circular to better elevate available ExtraCare coupons and offers as it pulls back its print tab from some markets.
  • Optimizing Retail Media: Killing the Purchase Funnel

    E-commerce has flattened the funnel, forcing companies to adjust traditional practices and mindsets. 
    Optimizing Retail Media Session
  • Path to Purchase Trends 2021: Positive Spins

    Our 25th annual survey finds the outcomes produced by the pandemic, although precipitated by negative circumstances, have ultimately created an industry better equipped to confront the future without fear.
    a display in a store
  • Retail Media: Walmart Evolves Its Ad-Sales Business

    Walmart is rebranding its media arm as Walmart Connect and expanding its scope with the launch of a programmatic buying platform in partnership with technology company The Trade Desk.
  • Shopper Marketing in an Age of Confluence

    Shopper marketers and their agency partners are navigating treacherous seas as two “money oceans” – retail/trade (below the line) and media (above the line) – converge, according to Omnicom's Bryan Gildenberg.
    a man wearing a suit and tie smiling at the camera
  • Store Spotlight: Rite Aid’s ‘Store of the Future’

    ​​​​​​​Rite Aid got busy in 2020 bringing new and trending ideas to the forefront across purchase channels.
    a sign in front of a building
  • Walgreens Boots Alliance Names New CEO

    Starbucks’ Rosalind Brewer to succeed Stefano Pessina, who will become chairman of the WBA board.
  • How Eco Lips Is Growing at Walmart

    Organic lip balm brand Eco Lips has been gaining placements for new products at Walmart as the retailer’s growing focus on sustainability opens doors for players in the natural space.
  • P2PI Interactive Experiences

    Business intelligence takes on an entirely new dimension in this series of immersive learning experiences developed by EnsembleIQ's BrandLabs.
    a man standing in front of a refrigerator
  • Unilever Gives Walmart Shoppers a 'Happy Place'

    Unilever last month launched an exclusive bath and body collection at Walmart inspired by consumer stories about reclaiming one’s “happy place” in the uncertain times brought on by the COVID-19 pandemic.
  • Dunnhumby Study: Amazon Top Grocery Retailer

    Amazon eclipsed previous winner H-E-B and runner-up Trader Joe’s to take the top spot in the fourth annual Retailer Preference Index.
  • Next P2PI Learning Lab to Tackle Retail Media Networks

    A new, interactive Learning Lab will guide attendees through the retail media business model and its unique value for brand marketers.
  • Walgreens Launches Retail Media Network

    Following the lead of other major CPG retailers, and further accelerating the digitalization of its business, Walgreens in December got in the retail media network game.
  • Store Spotlight: Giant Heirloom Market

    Ahold Delhaize’s Giant Co. (formerly Giant Food Stores) has taken a hyperlocal approach to its smaller, urban store format, Giant Heirloom Market.
    a sign on the side of a building
  • Walmart Adopts Omnichannel Ad Strategy

    Walmart will be introducing new in-store and online advertising opportunities for brand marketers next year in an effort to facilitate ads that shoppers “don’t hate,” revealed the retailer’s director of omnichannel advertising transformation and acceleration, Whitney Cooper, during a keynote session at the Path to Purchase Digital Expo.
  • Vibenomics Teams with IRI to Measure Audio OOH Ad Sales Lift

    The goal of the partnership is to quantify the direct sales impact of exposure to the ads while offering advertisers SKU-level granularity for both pre-campaign feasibility and post-campaign analysis.
  • Amazon, S.Pellegrino Host a 'Friendsgiving'

    Nestle Waters' S.Pellegrino partnered with the e-commerce giant to stage a pandemic-conscious, Friendsgiving-themed storefront spotlighting shoppable recipes prepared by culinary star Kristen Kish of Top Chef fame.
  • Flattening the Funnel

    I am writing this Editor’s Note just after concluding the all-new, all-virtual Path to Purchase Digital Expo. When you participate in a three-day marketing conference as both a speaker and attendee and you wear sweatpants the entire time (even when dressed in formal attire from the waist up), your thoughts can tend toward the surreal.
    a close up of a sign
  • Path to Purchase Institute Launches 'Retail Media Forum' Event

    The Institute has scheduled a new event, the Retail Media Forum, to educate and inform the shopper engagement community.
  • Profile: Gregg Dorazio, E-Commerce Lead, Giant Food (Ahold Delhaize)

    Gregg Dorazio spent 14 years as a brand marketing leader within Ahold Delhaize and General Mills. Success in those roles stemmed from immersing himself in the shopper mindset to uncover the most important insights.
  • Fulfillment Is Key for Best Buy

    Best Buy is expanding its fulfillment strategies as digital sales increase by adding more ship-from-store hub locations for the holidays and testing new store formats that function primarily as fulfillment hubs.