Stephen McGowan, RVP of shopper activation & strategic partnerships at Mondelez International, recently chatted with "Path to Purchase IQ" about the rise in retail media, digital commerce and online shopping.
The Institute is seeking consumer product marketers across categories to participate in its annual Trends Report survey to examine today’s pressing industry issues. Take the survey and be entered in a drawing for a $100 Amazon gift card.
For Midwestern supermarket chain Hy-Vee, retail media is an evolving opportunity that allows for brands, shoppers and the retailer itself to smartly intersect along shoppers’ omnichannel journey, says Hy-Vee group vice president, Joe Hammond.
In light of President Biden’s sweeping COVID-19 Action Plan, which requires all employers with 100 or more employees to ensure their workers are vaccinated or tested weekly, the retail industry’s leading entities are responding to the mandate.
Path to Purchase IQ stole a few minutes from Michaels director of content and experience, Jen Harness, and Daniel Yaffe, co-founder and COO of AnyRoad, to talk about using experience to drive more meaningful data and insights.
From the ever-expanding retail media landscape to changing shopper behaviors fueled by the pandemic, effective shopper marketers need to continually expand their knowledge base to develop new skills and capabilities.