Retailer Intelligence

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  • Walgreens Offers Same Day Delivery

    Walgreens this month launched same-day delivery in less than two hours to shoppers across the U.S. for more than 24,000 retail products.
  • CVS Invests in Men's Grooming

    CVS Pharmacy is growing its footing in an emerging category with the recent launch of its first men's grooming private label, Goodline Grooming Co.  Available in stores and online, Goodline Grooming Co.
  • Analysis: Retailers Prep as Shoppers Return to Stores

    ChaseDesign sees retailers rethinking their aisles to better connect with post-pandemic shoppers.
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  • Zatarain's Celebrates Mardi Gras Digitally

    ​​​​​​​In the lead-up to Mardi Gras, Sigma’s Zatarain’s teamed with Kroger for a digital campaign presenting the brand’s smoked sausages as perfect complements to McCormick & Co.’s Zatarain’s rice and dinner mixes. 
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  • Stop & Shop Layers Digital onto Circular Strategy

    As the future of traditional circulars continues to evolve in an increasingly digital retail environment, Ahold Delhaize’s Stop & Shop has been testing a different type of “digital circular,” using targeted, mobile web and in-app ads to promote weekly top deals and provide product recommendations.
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  • Walmart Stages a Movie Night with 'The Croods'

    Walmart tied in to Universal Picture’s Feb. 23 home video release of DreamWorks Animation’s "The Croods: A New Age" by stocking an exclusive film bundle containing a branded water bottle and 35-piece puzzle.   
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  • Olay Promises 'Brighter Skin' at Target

    Procter & Gamble's Olay is using a sponsored Facebook update to tout the availability of its new "Brightening + Vitamin C" collection at Target. 
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  • Nabisco Brings 'Trick Shot Challenge' to Walmart

    Mondelez International's Nabisco recently used a walmart.com home page display ad to invite the retailer's shoppers to join its “Trick Shot Challenge” awarding a grand-prize $50,000.
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  • Who's Who in Merchandising 2021

    More than 100 brand and retailer executives are represented in this year’s list of noteworthy merchandising professionals who are developing in-store solutions that stand up to the challenges of today’s dynamic retail environment.
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  • CVS Elevates Eucerin Exclusive

    CVS Pharmacy recently drew attention to an exclusive product launch from Beiersdorf’s Eucerin with shoppable, sponsored Facebook updates.
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  • MyWalgreens Expands Donation Options

    Walgreens has evolved the charitable donation component of its myWalgreens loyalty program, now allowing members to donate their Walgreens Cash rewards directly to local nonprofits in their community via walgreens.com or the Walgreens mobile app.
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  • BJ's Rallies Shoppers to Recyclable K-Cups

    BJ’s Wholesale Club is promoting sustainability during April's designation as Earth Month by showing support for Keurig Dr Pepper’s national incentive program for recyclable K-Cup pods.
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  • Retail Media Forum ‘Intelligence Report’

    Attendees learned a lot of hard facts about retail media networks during the Retail Media Forum, and they received actionable takeaways about what to consider when planning, what to do when executing, and how to evaluate when you’re done.
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  • ​​​​​​​Retail Media Forum 'Digital Briefcase'

    Here’s a primer for the March 30-31 virtual event by the Path to Purchase Institute.
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  • Criteo Retail Media Adds New Partners

    New partners including Pacvue, Perpetua, Flywheel, Kenshoo and Tinuiti have signed on to enhance brand marketers’ retail media campaigns and expand their advertising reach.
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  • Scotts Touts Lawn Care at Home Depot

    Scotts Miracle-Gro invited Instagram users to stock up and save on lawn care at Home Depot ahead of spring. 
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  • Special Report: Shopper Behavior on Retailer Websites

    A shopper-centric look at retailer.com ... Proprietary research finds an array of tools influencing purchase behavior.
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  • Unilever Eyes H-E-B's Online Shopping Carts

    Unilever is increasing its chances of getting into H-E-B shoppers' online carts by offering free curbside pickup or delivery with purchase of $15 worth of men’s grooming products.
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  • Suave Brings New Pink Line to Walmart

    Unilever's Suave has launched what it calls a “style ready” hair care line exclusively at Walmart.
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  • Walgreens Champions Vaccine Cause

    Walgreens has stepped up its efforts to ensure consumers have equitable access to the COVID-19 vaccine and also have the power to make an informed decision about getting the vaccine.
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  • P2PI Member Spotlight: PureRED

    The Path to Purchase Institute shines a spotlight on one of its members, PureRED.
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  • Target Serves V8 +Energy for Home Workouts

    As shoppers continued to work from home due to the ongoing COVID-19 pandemic, Campbell Soup Co. ran multiple display ads within Target's website in March positioning the manufacturer's V8 +Energy drinks as good companions for at-home workouts. 
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  • Store Spotlight: H-E-B Plus!

    H-E-B Plus stores range in size from 120,000 to 180,000 square feet and devote about one-fourth of their space to non-grocery categories. Stores carry a full assortment of grocery and health & beauty items, as well as roughly 40,000 additional SKUs of general merchandise.
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  • Personnel Appointments: March/April 2021

    Target and Walgreens announce promotions and personnel appointments.
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  • Sam's Club Evolves Pickup Service

    Sam’s Club has made several changes to its online order pickup experience, with the most noteworthy update for brand marketers seeking to get on the shopping list being the addition of a sampling program.
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  • J&J Invites Kroger Shoppers to 'Finish Strong'

    Johnson & Johnson's Listerine is using a sponsored Facebook update to direct consumers to Kroger.
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