Best Buy is expanding its fulfillment strategies as digital sales increase by adding more ship-from-store hub locations for the holidays and testing new store formats that function primarily as fulfillment hubs.
I am writing this Editor’s Note just after concluding the all-new, all-virtual Path to Purchase Digital Expo. When you participate in a three-day marketing conference as both a speaker and attendee and you wear sweatpants the entire time (even when dressed in formal attire from the waist up), your thoughts can tend toward the surreal.
Walmart will be introducing new in-store and online advertising opportunities for brand marketers next year in an effort to facilitate ads that shoppers “don’t hate,” revealed the retailer’s director of omnichannel advertising transformation and acceleration, Whitney Cooper, during a keynote session at the Path to Purchase Digital Expo.
President and chief executive officer of Walmart U.S. John Furner shares his thoughts on the current state of retail, adapting at scale to changing shopper behaviors and how Walmart is preparing for the future.
CVS Pharmacy has partnered with SkinSAFE, an online skincare product database and mobile app designed to inform consumers of safer products, in a move to make good on its pledge to give shoppers more transparency.
A recent national survey of Kroger shoppers conducted by the grocer's subsidiary 84.51˚ revealed that food waste prevention is top of mind for many families as they continue to enjoy more meals together at home.
After a few months of rumblings, the retailer has officially launched CVS Media Exchange (cMx), its new digital media advertising platform, which aims to connect brands with new and existing shoppers through highly targeted content.
As U.S. shoppers stockpiled toilet paper and sanitizer due to erupting COVID-19 fears, Procter & Gamble quietly continued its streak of exclusive brand launches at Walmart with the debut of All Good baby diapers.
Two of the retailer's partners, digital marketing company Eagle Eye Solutions and data science technology company dunnhumby, have joined forces to push SEG into the next phase of its digital transformation.
Sam’s Club turned its one-day “August Savings Event” into a nine-day occurrence this year, elevating online-only and contactless shopping methods as a way to avoid drawing crowds to clubs to ensure shopper safety.