Retail Radar: Amazon Uses AI for the Perfect Fit; Walmart+ Signups Can Add to their Wallets
Path to Purchase Institute members have access to regularly updated retailer profiles, which can be accessed here. Recent news includes an ad campaign from Giant Foods that stresses its role in the community, and Walmart offering a way for people to stick to their money-saving resolutions.
Publix Expands
The supermarket chain now has a presence in an eighth state. The retailer formally opened its doors in Louisville, a location which boasts Kentucky exclusives and a Publix Liquors that sells beer, wine and spirits. More Bluegrass State stores are in the works.
CVS Unveils New Loyalty Program
The drugstore chain kicked off the new year with a simplified two-tier membership program. ExtraCare is still intact (and free), but now rewards cardholders can pay to upgrade to an ExtraCare+ option, with added benefits.
Walmart's Resolution Rewards
With many people resolving to save money in 2024, the retailer has teamed with television host Andy Cohen to get folks to sign up for Walmart+ memberships. Those who do so in January get $50 added to their digital wallets on the Walmart app.
Amazon Sizes Up AI
The online marketplace is using artificial intelligence and language learning models to help customers make more informed apparel purchases.
Giant Foods: 'This is Home'
The Ahold Delhaize grocer's latest campaign is live, with a spot lauding its decades-long history in the Washington, D.C., area while also fostering a sense of belonging.
