08/21/2019
Research: What It Means to Be Digital First
Alliance Data’s Analytics & Insights Institute launched a multi-phase study, “The Great Divide,” uncovering consumers’ expectations from brands in marketing and communications.
THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS
Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.
P2PI MEMBERS
Activate your account
JOIN P2PI
Contact us for membership options and pricing