What’s In Store for the 2020s: 5 Macro Trends that will Shape the Consumers, Culture and Retail In the Next Decade
Speaker: Lucie Greene, Founder, Light Years
Greene will give a future forecast that explores key macro trends that will shape the way consumers think, connect, shop and appraise brands in the years to come.
The Next Era of Commerce
Speakers: Emily Safian-Demers, Editor, Wunderman Thompson Intelligence; Ryan Mullins, Chief Executive Officer, Aglet; Matt Cleary, Director of U.S. Retail, Global Business Solutions, TikTok
Cleary and Mullins will join Safian-Demers for a discussion on the emerging trends that will define the next era of commerce, including livestreamed retail, social commerce and the metaverse.
Gen Z: Society’s Change Agents and the Accelerators of “Next”
Speaker: Alison Embrey Medina, Strategic Program Manager, Consumer Industries, EY
The majority of today’s businesses are about to be blindsided. While companies remain focused on the youth of America based on what they think they know about Millennials, they are missing the massive sociocultural shift underway that will impact their strategy and growth plans for years to come.
4 Consumer Psychology Myths That Undermine Retail Strategies
Speaker: Dr. Chris Gray, Founder, The Buycologist
Building success in the future starts with a clear and honest assessment of the insights that fuel our strategies and tactics today. The surest way to be certain these efforts are relevant, engaging and effectively motivating purchase behavior is through continuously updating what we know about shoppers and their decision-making processes. In this thought-provoking presentation, Gray will challenge you to think differently about consumer behavior and shopper insights.
Igniting Human Connection via Experience
Speakers: Samar Younes,Founder and Executive Creative Director (Samaritual) and Executive Creative Director (Showfields), Samaritual and Showfields; Toby Barnes, Experience Design Leader; Heather Dale, Nike
We are moving into a phase of retail where “inspiring human connection” is key to connecting with future consumers. As the need for human connection gains momentum in this digitally focused era, how are brands and retailers reshaping their physical and digital experiences to meet the new consumer’s needs? YourStudio Founder Tom Philipson will be exploring this trend with a panel of retail and brand innovators who will share their strategies for igniting human connection with next-gen experiences across the path to purchase.