Petco Adds an App for Selfies
Petco launched a "Heads & Tails by Petco" application for iPhones this month that rewards users for posting pet selfies.
Users who upload a picture of themselves and their pet to the free app and receive 100 "Likes" before the end of the month win a $25 store gift card and have a matching card donated to the Petco Foundation in their name. Each user can only earn one card per month. Photos can be tagged with nine categories including "Nap Time," "Best Dressed" and "New Pet," and can be posted under the name of the user or their pet. They can also be shared on Facebook through the app. The retailer plans to add the ability to also post the pictures on Twitter and Instagram.
"We know the internet can't get enough of pet selfies, which is why we're excited to introduce the Heads & Tails app celebrating the joy of pets in our lives," Petco executive vice president of strategic innovation and digital experience Brock Weatherup said in a media release. "By encouraging pet parents to take more selfies with pets, we're finding new ways to reward our fans, and more importantly, creating a new way for people to help animals in need."
Facebook, Twitter and Instagram updates posted on Oct. 17 promoted the app and a one-day sweepstakes awarding a $100 store gift card to one winner. Consumers entered by following the app's Instagram page and tagging a friend in the comments section of a designated update.