News and information about the tools and technologies that consumer product marketers are using to influence shoppers and drive sales throughout the path to purchase.
Due to the spread of the novel coronavirus, Cappasity will provide large retailers with free access to its immersive technologies for efficient online sales.
A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase. Includes a spotlight on voice commerce.
This spring, Path to Purchase Institute debuts i3, a new annual event focusing on the outstanding progress being made in the ever-changing retail market. This experience encourages cross-disciplinary collaboration, introduces new /emerging technologies, and shares cutting-edge case studies.
A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase. Includes a spotlight on trade promotion management.
Procter & Gamble’s Charmin has been playing with a robot that delivers a replacement roll of toilet paper to consumers who might be in urgent need of such services. Such is the state of the consumer goods industry these days.
A "Walgreens Stories" blog post by Brittany Kurk of Walgreens News documented the start of the retailer’s drone delivery pilot with Wing, a subsidiary of Alphabet.
CGT presents a comparison chart of solution providers on the forefront of artificial intelligence and machine learning for the consumer goods industry. Plus, industry experts provide thought leadership on challenges, opportunities, and implementation issues for companies navigating this new playing field.
