News and information about the tools and technologies that consumer product marketers are using to influence shoppers and drive sales throughout the path to purchase.

P2P Toolkit

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  • P2P Toolkit (May 2021)

    ​​​​​​​A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.
  • P2P Toolkit (March/April 2021)

    ​​​​​​​A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.
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  • P2P Toolkit (December 2020)

    A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.
    a person with a bicycle in front of a building
  • P2P Toolkit (November 2020)

    ​​​​​​​A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.
  • P2P Toolkit (October 2020)

    ​​​​​​​A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.
  • Last Day for P2PX On-Demand is Dec. 10

    The Path to Purchase Institute has brought learning, solutions sourcing and networking to the digital realm. All content will be available to new and existing registrants through Dec. 10.
  • P2P Toolkit (September 2020)

    A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.
  • Reimagined P2PX Brings the Learning Home

    Path to Purchase Expo has been completely reimagined as a digital event to unlock the Path to Purchase Institute’s newest capabilities while meeting the evolving needs of today’s marketing professionals.
  • P2P Toolkit (August 2020)

    A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.
  • P2P Toolkit (July 2020)

    A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.
  • P2P Toolkit (June 2020)

    A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.
  • Standout Small Brands 2020

    ​​​​​​​A look at 20 brands rising up the ranks as category challengers and shopper favorites.
  • P2P Toolkit (May 2020)

    A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.
  • Vibenomics Raises More Cash, Adds Kwik Trip as Client

    The Series A funding is for fueling expanded product development within convenience stores and grocery retailers.
    Vibenomics
  • P2P Toolkit (April 2020)

    A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.
  • Voice Commerce in 2020

    As voice assistants and enabled devices proliferate, they face lingering skepticism about their ability to drive sales.
  • A New Way to Build Brands

    Searching for growth, CPG companies are increasingly relying on venture capital arms and incubator groups to find the Next Big Thing.
  • Q&A About P&G Ventures

    Betsy Bluestone, commercial discovery leader, and Lauren Thaman, vice president of communication, explain more about at P&G Ventures.
  • GSK Experimenting with Voice

    GSK Consumer Healthcare has started a journey to understand voice and AI technology in the hopes of unlocking the future of these tools across OTC.
  • P2P Toolkit (February 2020)

    A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase. Includes a spotlight on trade promotion management.
  • P2P Toolkit (March 2020)

    A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase. Includes a spotlight on voice commerce.
  • Hindsight in 2020

    Procter & Gamble’s Charmin has been playing with a robot that delivers a replacement roll of toilet paper to consumers who might be in urgent need of such services. Such is the state of the consumer goods industry these days.
  • Experience i3, a New Event for a New Era

    This spring, Path to Purchase Institute debuts i3, a new annual event focusing on the outstanding progress being made in the ever-changing retail market. This experience encourages cross-disciplinary collaboration, introduces new /emerging technologies, and shares cutting-edge case studies.
  • Drones Off (and Delivering) for Walgreens

    A "Walgreens Stories" blog post by Brittany Kurk of Walgreens News documented the start of the retailer’s drone delivery pilot with Wing, a subsidiary of Alphabet.
  • Pandemic Prompts Cappasity to Offer Retailers Free Services

    Due to the spread of the novel coronavirus, Cappasity will provide large retailers with free access to its immersive technologies for efficient online sales.

News and information about the tools and technologies that consumer product marketers are using to influence shoppers and drive sales throughout the path to purchase.