Meijer Makes Black Friday a Weeklong Affair

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Meijer Makes Black Friday a Weeklong Affair

By Samantha Nelson - 11/22/2017

Meijer began offering Black Friday deals on Sunday, Nov. 19, with sales continuing until the Saturday after Thanksgiving.

A 30-page "Black Friday All Week" circular offered deals on a wide variety of gift items including:

  • $10 off a future trip with purchase of $100 worth of third-party gift cards. A Nov. 19 Twitter update and ad in a concurrent email also plugged the incentive.
  • BOGO for select video games and toys.
  • $50 off a future trip with purchase of a Vizio or Samsung television.
  • two free ScentSationals wax melts or essential oils with purchase of the brand's wax warmer or diffuser.

A feature within the digital version of the tab plugged a "Build the Epic Stunt" sweepstakes awarding a 456-piece set of Mattel's Hot Wheels. Consumers enter by text message from Nov. 5 to Dec. 2. Other features touted the retailer's "Buy a Toy, Share the Joy" campaign and delivery through Shipt.

The mass merchant offered different sets of deals starting at 6 a.m. Thursday, Friday and Saturday. Each day had its own circular, with deals including:

  • $100 off a future trip with purchase of an Apple Watch on Thursday.
  • a free Bissell FeatherWeight stick vacuum with the purchase of a Bissell floor care vacuum or deep cleaner on Friday.
  • "Buy two, get one free" offers on giftwrap and gift bags.

Saturday also heralded the retailer's annual "Santa Bucks" promotion, with a set of five coupons each offering 20% off the purchase of a single general merchandise, apparel or health & beauty item priced $14.99 to $99.99.

A home page banner ad on, emails, Facebook and Twitter updates, and radio spots promoted the sales.

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