Our exclusive research shows insights about why consumers are shopping in-store, what they are shopping for, what drives them to make spontaneous purchases, and the factors influencing their in-store experience.
Using its proprietary research capabilities, the Path to Purchase Institute surveyed 1,000 Gen Z consumers from across the U.S. in March 2022 to learn about their shopping habits.
The Path to Purchase Institute's proprietary research on the evolution of the in-store shopping experience examines how consumers have adapted their shopping habits over the last year, both in-stores and online.