Injection-molded, medium-impact styrene legs and trays; injection-molded K-resin dump bin panels; one-color, rubber-plate printed corrugated skirt; die-cut styrene; foam stick; silkscreening; and a five-color, litho-mounted sign to B-flute corrugated.
The design offers a retailer flexibility in snack merchandising. Any number of modules can be used to make an in-line category management system, allowing the section to conform to individual store floor plans.
The Consumer Promotion Group at Nabisco includes: (front, from left) Denise Cusmano, Lauren Taveroni, (back, from left) Yolanda Noguera, Clifford Medney, Sandy Ghezzi and Linda Peluso.
A more permanent polystyrene display for Handi-Snacks can hold up to 800 single units of the lunch-box favorite. It assembles easily and features bold graphics. Using only 2.5 square feet of floor space, the unit can be moved around to more profitable locations.
A fold-up unit in the line of new merchandising racks from Frito-Lay can be assembled in less than 10 seconds, and is designed for short-term promotional use.
