Seasonal Merchandise

The goal of this display program was to pick up on "summer fun" imagery and to give the retailer an opportunity to cross-merchandise other seasonal items. The units were designed so they could fit into nearly any area within a store.

This fabricated, lighted sign utilized polarized motion to animate depictions of the product's moisture-repelling, heat-trapping and wind-blocking characteristics. The signs are designed to be easily updated on a seasonal basis.

This tabletop display highlights a new collection of products from a manufacturer known for its equestrian line. The natural materials chosen for the display picked up on the brand's outdoor heritage.

A large part of Keebler's P-O-P revolves around seasonal programs such as this one for Halloween.

The    The cookie company has developed hologram packaging for the chocolate chip cookies that are topped with red, white and blue candy-coated chocolate pieces.

ClearChoice Marketing Inc., Charlotte, N.C.

The objective behind this display was to make it appealing to both children and adults. It accommodates changeable graphics in an area for new release features and seasonal promotions.

This multi-level floor merchandiser is reminiscent of a fenced meadow. It supports the best-selling "Really Woolly Sheep" card and gift theme. The display is corrugated with a printer-tinted woodgrain and mounted litho labels.

September 1997

More than $250

Picking up on the spirit of gemutlichkeit, Pete's Brewing Co., Palo Alto, Calif., will re-release its fall seasonal brew, Pete's Wicked Oktoberfest. This limited-edition craft brew is being offered to retailers during the months of August through October.

Just in time for Spring Break '97, Anheuser-Busch Inc., St. Louis, has announced its Busch Athletic Department's "Surf's Up" promotion. The seasonal P-O-P program includes price cards, C-cards with tear pads, danglers, case cards and cooler stickers.