Sales & Marketing

Ironmark Grows Marketing Solutions Through Acquisitions
The marketing firm has acquired Deliver Media and L&D Mail Masters to include services powered by predictive analytics and target modeling.
Under Armour Marketing Leader to Discuss the Balancing Act of Quantitative, Qualitative Data
This fireside chat at Future Forward will explore how harnessing both types of data can provide a comprehensive understanding of consumer behavior, preferences and trends.
Lisa Roath Named Target's Chief Marketing Officer
Target promoted the 17-year company veteran to executive vice president and CMO in July. Elsewhere, a 20-year Walmart merchandising executive exits.
How Investment Changed in 2022
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How To Navigate an Economic Downturn for Marketers
Many consumers are shifting their shopping behaviors to minimize spending
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InMarket's 2022 Digital Marketing Playbook
Marketers will need to work harder than ever before to anticipate consumer needs, exceed customer expectations and drive growth