To help our readers keep the pulse of this new, ever-evolving consumer, we sought out to poll 1,000 primary household grocery shoppers to take a look at their purchase activity — and find out how and where they’re buying specific products.
With shopper demand for digital coupons increasing across all generations, retailers and manufacturers need consistent messaging and value offerings across all omnichannel touchpoints to stay competitive.
Our interactive guide shines a spotlight on the evolving e-commerce capabilities and related marketing opportunities at 16 leading U.S. retailers, all to build a seamless omnichannel shopping experience. Produced in conjunction with Menasha.
Working in the retail industry, as many of us know, often happens by chance. Many a retail exec will tell you that their path to a career in retail was a happy accident: “I fell into it!” “It was not what I had planned.” “Next thing I knew …”
Using its proprietary research capabilities, the Path to Purchase Institute in April surveyed 77 shopper marketing professionals (67 from consumer product manufacturers, 10 from and marketing agencies answering with their closest client in mind).