To create a free-standing retail environment for a new product line. The self-contained display holdsthe full Plenitude line. Integrated storage drawers provide room for inventory. Graphics are interchangeable to allow for various promotional messages.
Large full-color fashion photos back up the 8-feet high, 3-feet wide main display unit (at receptionist's desk) and the shorter display cases that separate the work stations at Cost Cutter hair salons.
What looks like a bottle of Vaseline sunblocker turns out to be a 5-feet tall inflatable replica that is hanging from the ceilings of food and drug stores.