Packaged Foods

Publix was the hands-down winner, with sales reaching a record-breaking 1,117 cases.

A scaled-down version of the floorstand and cooler display, the counter unit can hold 4 dozen packages.

Thanks to an agreement with IBM, Videocart units are rolling into stores as quickly as they can be manufactured. The new versions of the cart-mounted screen will be capable of issuing electronic coupons and can be traced through the store to help determine shopping patterns.

Fred Manley, left, national merchandising manager, and David Abbruzzese, group manager of merchandising, work with both the Planters and LifeSavers divisions of Nabisco Foods Group in the development of point-of-purchase displays.

If you can't bring the consumer to the prunes bring the prunes to the consumer. But how do you convince retailers to display the prunes in a good, high-traffic location?

Huisken Meats trucks into stores with its meat-hauling counter rig.

PREPCO's carton eliminates the need for signs and stands out among the produce.

When PREPCO, Los Angeles, decided to develop a new merchandising system for its Fresh Gourmet Croutons, it settled on boldly colored shipping cartons that double as display pieces.The goal was to "take the spotlight in produce," where the croutons are displayed, according to marketing vice presiden

In the latter 1980s, product marketers were exposed to the fIrst wave of information made possible through the then-emerging technology of checkout scanning.

Displays for Equal are promoting CBS/Fox Video's CherFitness exercise tape and rebate offer.

Jell-O's Jigglers P-O-P & Reebok's Walkman promotion.

As part of Campbell Soup's largest promotional program, the marketing goal was to promote collecting soup labels at back-to-school time.