Barbara S. Thomas, senior vice president of marketing, Nabisco Biscuit Co., and George F. Schweitzer, senior vice president of marketing and communications, CBS/Broadcast Group, show one of the P-O-P displays for the fall promotion.
David Abbruzzese calls himself the point man.As group manager of merchandising for the Planters and LifeSavers divisions of Nabisco Foods Group, Winston-Salem, N.C., he and his department often find themselves making sure all the various processes involved with bringing a display to market stay on