This prototype display for ProRelief massagers won't appear in stores until September, and Health o meter is willing to bend over backwards to accommodate retailers; it will even display its competitors' brands if it means getting display space.
Dr. Scholl's Information Spinner provides consumers with solutions to their aching foot problems, while also repositioning the brand to appeal to the younger generation.
The new aspirin-free Bayer Select line is making a bang with a $116 million launch program by reinforcing symptoms, a first not only for Sterling Health, but for the entire product category.
Mebane Packaging Corp., Mebane, N.C. Comments: Generic structural design suits multiple brands by changing copy. Base is one color plus water-base coating; headers are multi-color process printing to match product.