OTC

CNS Inc. used professional football player Jerry Rice and a Super Bowl sweepstakes to generate excitement for the first promotion of its Breathe Right nasal strips during the combined cough/cold and football seasons.

Mechtronics, Stamford, Conn.

April 1996

The November elections are right around the corner, and you're in a bind. Clinton worries you, Dole puts you to sleep and Perot drives you crazy.Now there's a dark horse candidate you might like -- if you can get past the leopard suit, gravel voice and five o'clock shadow.

Bayer's promotional Flintstones Vitamins display holds 24 boxes of four varieties.

Shelf talkers for IVI Publishing's health-reference CD-ROM promotions include bandage-shaped coupons. Each is good for a free first-aid kit.

Just had a nasty scrape, bruise or cut? Well grab your first-aid kit and pull out a CD-ROM.Minneapolis-based IVI Publishing, an electronic publisher of health and medical information in interactive multimedia formats, doesn't expect you to do that.

The LayFlat Literature Holder/Merchandiser was made of injection-molded and extruded styrene. The tooling took approximately six to eight weeks and total manufacturing time for 13,000 units was approximately four weeks.

Becton Dickinson's Accu-Beep thermometer display uses an audio message to promote a new audio function.

Taking a sick child's temperature can be a challenge, especially when she hasn't held the thermometer correctly in her mouth and you have to start over.

The bright blue Aleve labels are mounted to the blue-tinted edgelit acrylic. Each wing is attached to a pivot hinge that keeps the sign from breaking off if it is bumped and returns it back to its correct position.

National Health Products is using a gas-pump-themed display to promote Up Your Gas energy pills in new retail channels.