Mass Merchant

A new House of Tsang Take-Out meal display is being tested by Hormel in select markets. It holds 24 boxes of "cuisine for two." A take-one box holds free chopsticks.

The display is one of many prepacks Safety 1st has developed over the years as part of an overall marketing strategy, although this is the first for a licensed product.

According to Turner Home Video executives, this Flintstones floorstand is the first corrugated shipper display accepted by Blockbuster Video stores.

The display for Acutrim appetite suppressants reflects the feminine, hour-glass shape of the product's redesigned packaging.

A column-shaped power wing for Pinnacle Brands attracts customers to aisles of the store where trading cards are not usually found.

Multicolor corrugated

"Research shows that people, especially children, find it fascinating to see their names on items," says an American Greetings spokeswoman. That's the thinking behind a new line of cards.

The $5.99 Computer Software Store kiosk holds 480 disks covering a variety of educational and entertainment programs. The TV monitor plays a narrative video highlighting nine types of programs in the line.

The client needed a flexible display in two configurations: a three tray display for drug store chains, and a five-tray version for mass merchants. The large tower cantilevers more than 100 pounds of unstable products on a 6-foot-tall mobile display, yet has a small, 15-inch-by-18-inch footprint.

Hershey's introduction of its Reese's NutRageous candy bar was met at retail with a freestanding display that can easily attach to a power wing or sit on a countertop.