Household Cleaners

Easier-stacking tray packs are designed to cut down on setup time. Covers lift off without cutting, and products are shrink wrapped to encourage multiple sales.

GTE's Sylvania Lighting Division has introduced a host of point-of-purchase elements designed to make its merchandising programs more flexible and attractive for its broad base of retailers.

Color-coded plastic channel strips for Sylvania light bulbs use the upper half to describe attributes of the specific bulb and a lower channel for price information and UPC codes. The strips are designed to show the value behind higher-margin items.

The Fuji QuickSnap Profit Center is unique in that the unit can be as big or as small as the retailer needs. "The modular units fit together just like Legos," says Thomas Shay, director of corporate communications at Fuji Photo Film U.S.A., Elmsford, N.Y.

Displays for Fuji film, audio tapes, computer disks and video tape will tie in with the summer games.

The Olympics celebrate excellence in athletics, and Fuji Film hopes its own "Commitment to Excellence" promotion, tied to the Summer Olympics, will help raise awareness of consumers and at the same time raise funds for the United States Swim Team and the U.S.

In the latter 1980s, product marketers were exposed to the fIrst wave of information made possible through the then-emerging technology of checkout scanning.

If you want to sell light bulbs, you have to turn them on in consumers' heads when they're shopping in the store.That's because the category is driven by approximately 80 percent impulse purchases. Consumers have to be reminded to replace their burned-out bulbs and stockpile some for the future.

The Earth Light display celebrates winning Discover magazine's 1990 award for innovative environmental technology. Newspaper articles about the award appear on the base and tray.

Through its revamped pre-pack display program, only headers are customized for promotions. Corrugated base and trays hold different product combinations. Displays and tray pack pictured above were used for a fall "Decorate with Light" sweepstakes promotion.