Frozen Foods

This freezer display consisting of inflatables, static clings and corrugated materials highlights Dreyer's "Dig in to Win" promotion and several Cartoon Network favorites, including "The Powerpuff Girls" and "Scooby-Doo."

Nestee S.A., Vevey, Switzerland

Heritage Sign & Display, Nesquehoning, Pa.

This mobile is meant to spark customer awareness for "Dipping Stations" in Haagen-Dazs ice cream stores. The stations are self-service areas where patrons can add toppings to their ice cream bars. Listed below are some of the things that make for an appetizing P-O-P piece:

Using previously unused display space, the A&W Float Bridge encourages consumers to make the connection between A&W root beer and ice cream.

This mobile was designed to hang directly over the marketer's "Dipping Station," which allows consumers to add toppings to their ice cream at self-serve stations.

Designing point-of-purchase displays that illustrate a brand's strengths is only half the battle for marketers. Finding a unique spot for the displays at retail is equally important. With its A&W Root Beer Float Bridge,

May 1998

Ordered quantities of select Baskin-Robbins ice cream flavors are 100 percent above planned levels as a result of a new branding program directed at children, according to company officials.

Using the "Iced Creams" theme, a display was created to simulate three ice cream flavors or shade areas. Custom color matching was used to define the three flavors. The ice cream tops are held together by a base that simulates the texture and color of a regular ice cream cone.

When the family-owned

A logo redesign prompted the creation of a trio of die-cut signs promoting Jack & Jill Ice Cream. The signs appear in dip shops and food courts throughout New Jersey.