Colgate-Palmolive's flagship, Procter & Gamble's Crest and Church & Dwight Co. united for a half-page feature in Meijer's March 10 digital circular communicating the importance of swapping out toothbrushes.
Mars Inc.'s M&M's joined with Walmart for a Snapchat ad plugging the three "new internationally inspired flavors" that are up for vote in the latest flight of the brand's national "Flavor Vote" campaign.