While cosmetics and personal care have particularly seen growth online, brands and retailers are also increasingly tapping into in-store experiences, both permanent and temporary, to connect with new shoppers.
The luxury retailer has launched its second iteration of the LOEWE x Paula's Ibiza pop-up exclusively at its Beverly Hills store to spotlight the latest capsule collection and offer unique experiences like a nail art station.
Henkel’s Better Natured hair care brand will debut its hair color line at its first brick-and-mortar locations in the U.S. when it joins the roster of curated brands sold at JCPenney Beauty, the department store’s dedicated in-store beauty shops.
Kohl’s is expanding its relationship with beauty giant Sephora, adding an additional 400 store-within-a-store concepts to the partners' existing 200 locations.
Marketers are leveraging livestream shopping events and shoppable ads, as well as profiles, influencers and even cultural trends to not miss the moment and meet consumers where they are.
As the pandemic continues to wax and wane in the U.S., the role of delivery within overall omnichannel growth in the grocery sector continues to adapt.
Path to Purchase Institute editors provide an ongoing look at the latest retail news, including Walmart's Open Call event for product manufacturers, drive-thru flu shots through Kroger and 7-Eleven offering same-day delivery via Instacart.
The Path to Purchase Institute has assembled its most impressive collection of thought leaders ever to reflect on what they see as the greatest opportunity for achieving success with shoppers post-COVID-19.