Advertisers using Permission.io's DSP can coordinate Web3 user engagement within the larger marketing ecosystem and gather insights through Treasure Data.
Brands are adopting sophisticated ways to heed customer insights to deliver value and build loyalty; but the quantity of data is massive and its ecosystem complex as consumer touchpoints evolve.
The Path to Purchase Institute chats with Epsilon SVP Dan Perez about the impact of inflation, changing consumer behavior and how CPGs can benefit from verified purchase optimization.
According to new survey results on the future of outcome-based metrics and tools for marketing effectiveness, 67% of CPG marketers said that return on ad spend (ROAS) is the most significant advertising performance indicator for their business today.