Consumer Electronics

Interactive display for headphones, first put in Sears Brand Central stores, is now going into other channels.

Visual Marketing Inc., Chicago

The AT&T Shop for Montgomery Ward, by Consumer Promotions, captured a Silver OMA award. Keeping all AT&T products together is a key objective.

AT&T's nearly 400 Phone Centers got a facelift in 1988.

Alvarez, a St.

The Alvarez display has the flavor of neon and reinforces other P-O-P messages.

"In everything we do to merchandise our products, we need to make sure that we are making a quality brand statement," states AT&T's Cindy Ricciardi, manager of visual marketing.In selling its cordless and corded phones, answering machines, cellular systems, and other consumer products, the telecomm

Dealers can install the cellular telephone of their choice on a display from Comcast Cellular One.

To demonstrate the new notebook style computer at desk level in a retail store. The computer is secured to the Sintra display via a Vulcan pull box. Take-one pockets hold literature describing the two available computers.

To actively present digital monitor headphones and provide an opportunity to not only select a particular performance level or style of headphone but also to allow for personal adjustment of output volume. The system had to be flexible enough to adapt to several merchandising environments.

Foam Ks blow around the plastic bubble on Microsoft's "popcorn" display, signifying increased memory available for PC users with the operating system upgrade. A small fan located in the base inflates the bubble and moves the Ks.

Shoppers' sight lines, says Envirosell, must always be considered. A greeting card display is at an optimum height for a wheelchair-bound browser. Catching and keeping the shopper's eye is essential for display success.