Candy & Gum

The introduction of Reese's NutRageous candy bar could not be subtle, especially since Hershey "intended to catch the consumer's eye and generate quick trial of our new product launch, NutRageous," explains James George, manager of merchandising and packaging at the Hershey, Pa., confectioner.The b

Nestle USA roars into its long-term in-store alliance with the Walt Disney Co.

Nestle's multibrand promotion for Disney's animated movie, "The Lion King," focuses on a candy bar featuring movie scenes molded into the chocolate. A bright orange corrugated display will highlight a sweepstakes and discounts on plush toys and the movie soundtrack.

A family trip to the amusement park is a classic summer activity. By teaming up with Anheuser-Busch Theme Parks, E.J. Brach Corp. hopes to attract more wrapped-candy buyers to its Summer Safari display and sweepstakes this summer.

The safari display components are shipped with crates of Pick-A-Mix candy and consist of a decorative base, motion or non-motion pole toppers, and tear pads to enter the sweepstakes.

Consumers won't see the new Bubble Tape Doubles bubble gum and prepack display until July of 1994, but production has already begun in order to keep up with retailers' early purchasing habits and anticipated demand.

Count Brachula is offering children a free trick-or-treat bag with the purchase of Brach's Pick-A-Mix candies.

Every package of Super Holes will be shipped in the tear-off-top display box.

Champs follows closely on the heels of a successful introduction for TD's last year in 16 NFL markets.

Tongue Splashers add a burst of color to the teeth and tongue, much to the delight of kids and kids at heart. An equally colorful can catches consumers' attention at the point-of-purchase.

Decision Point MarketingNabisco Foods GroupInjection-molded Plastics: Counter, Shelf and Table Units

The globe display is featured at checkouts and measures 59 inches high by 59 inches long by 20 inches deep.