03/09/2015
GSK Boosts its Walgreens Coupon Book Activity
GlaxoSmithKline aggressively advertised in the March issue of Walgreens’ coupon book, accounting for seven of the publication’s 60 pages.A spread on pages 14-15 of the book promoted the manufacturer’s Sensodyne and Biotene brands, while another on pages 40-41 touted Tums.
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