But with so much continuing to change and so much uncertainty still ahead, it’s important for brands to maintain the nimbleness and flexibility they’ve exhibited — while being prepared for the likelihood that some of these changes in shopper behavior are here to stay.
Registered Path to Purchase Digital Expo attendees can watch the panel discussion on demand. The next Community Gathering, to be held on Wednesday, Sept. 30, will examine the steps brands and retailers should take to build a truly Omnichannel Experience. That discussion will feature Tracy Frisbie of BuzzBallz/Southern Champion, Cheryl Pinkham of Ahold Delhaize’s Food Lion, and Deb Hannah of Shoe Carnival.
For more information about the full Path to Purchase Digital Expo and to register for the event, visit experiencep2px.com.