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12/17/2021

Drizly Infographic: 2021 BevAlc Gifting Trends

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drizly infographic

With gift-giving season in full swing, Uber Technologies’ North American e-commerce and on-demand delivery platform Drizly recently highlighted top trends based on the more than 750,000 beverage-alcohol (BevAlc) gifts sent this year via the Drizly platform. 

In a new Drizly infographic, the most popular gifts sent to date in 2021included:

  1. Veuve Clicquot Brut Yellow Label Champagne
  2. Moet & Chandon Imperial Brut Champagne
  3. La Marca Prosecco
  4. Casamigos Blanco
  5. Veuve Clicquot Yellow Label Gift Box Champagne
  6. Tito's Handmade Vodka
  7. Whispering Angel Rose
  8. Veuve Clicquot Rose Champagne
  9. Dom Perignon Vintage Champagne
  10. Woodford Reserve Kentucky Straight Bourbon Whiskey

The most-gifted subcategories to date included:

  1. Champagne
  2. Red wine
  3. Bourbon
  4. White wine
  5. Scotch whisky

Drizly also noted the variety of unique gift orders this year. The most expensive gift was a $6,599 bottle of The Macallan’s fine oak 30-year-old single malt scotch whisky, and a single Drizly customer sent 159 gifts this year alone. In addition, flavored malt beverages were also popular gift items this year, with more than 2,600 White Claw variety packs and 2,200-some Smirnoff Ice packages delivered.

[Read more: Drizly Report: BevAlc Retailers Optimistic About Growth in 2022]

While gifts were sent across all 33 states where Drizly operates in North America, certain cities stood out as the top gift givers. To date, New York has received the most gifts, followed by Chicago, San Francisco and Los Angeles. New York topped the list of states that sent the most gifts for the second year in a row, followed by California, Massachusetts, Texas and New Jersey, per Drizly’s data.

"Gifting has experienced massive growth on Drizly, particularly over the last two years, having increased 150% in share since 2019,” said Liz Paquette, head of consumer insights at Drizly, in the release. “This year, to date, over 10% of orders on Drizly have been gifts. Knowing that alcohol is one of the least returned holiday gifts and looking back on sales from 2020, we anticipate that number will double as we move through the holiday season."

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