Diet Coke Launch Receives Walgreens' Support

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Diet Coke Launch Receives Walgreens' Support

By Tim Binder - 02/16/2018

Walgreens supported Coca-Cola Co.'s January launch of four new Diet Coke flavors — as well as redesigned, taller 12-ounce cans for the product — by posting a six-second Facebook video on Feb. 12 that depicts the five varieties and communicates a "because being a little extra is cool sometimes" message.

In addition to original Diet Coke, the brand now offers "ginger lime," "feisty cherry," "zesty blood orange" and "twisted mango" flavors.

The Facebook update links to a complementary Diet Coke BOGO coupon (expiring April 30) that's available through Walgreens' Paperless Coupon program.

Diet Coke floorstands stocking the five flavors and carrying a "because delicious deserves a try" message also support the launch.

Among other retailer support, Albertsons is hosting an account-specific sweepstakes promoting the new flavors.

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